Brand Strategist - Remote Work

Summary

BairesDev is a technology company delivering solutions through a global, remote team. The Brand Strategist will shape brand initiatives by translating market insights and business goals into brand frameworks, positioning, and messaging. The role also involves collaborating with marketing, product, and design teams, analyzing brand performance, and supporting market entry and product launches.

Responsibilities

• Conduct brand audits, audience research, and competitive analyses to support strategic planning
• Develop brand positioning statements, messaging hierarchies, and value proposition frameworks
• Collaborate with marketing, product, and design teams to align brand strategy with campaign execution
• Assist in creating brand playbooks, style guides, and onboarding materials for internal and external teams
• Analyze brand performance data and present findings with actionable recommendations
• Support new market entry and product launch efforts from a brand strategy perspective

Skills

• - 3+ years of experience in brand strategy, marketing strategy, or a related field
• - Strong research and analytical skills with experience translating data into strategic insights
• - Ability to develop clear, compelling brand narratives and messaging frameworks
• - Experience collaborating with creative teams and providing strategic briefs
• - Proficiency in presentation tools and experience communicating findings to stakeholders

Qualifications

Must Haves

• - 3+ years of experience in brand strategy, marketing strategy, or a related field
• - Strong research and analytical skills with experience translating data into strategic insights
• - Ability to develop clear, compelling brand narratives and messaging frameworks
• - Experience collaborating with creative teams and providing strategic briefs
• - Proficiency in presentation tools and experience communicating findings to stakeholders

Benefits

• 100% remote work.
• Work-from-home hardware setup.
• Flexible hours - make your schedule.
• PTO, parental leave, and other special leaves.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• You can grow at the speed of your learning curve.
• Diverse and multicultural work environment.
• An innovation-driven environment that provides the support and resources for its professionals to thrive.