Brand Strategy Manager - Remote Work

Summary

BairesDev is a technology company that has been leading the way in innovative projects for over 15 years. They are seeking a Brand Strategy Manager to develop and execute brand frameworks, ensuring brand consistency and alignment with business objectives.

Responsibilities

• Define and own the brand strategy roadmap, aligning it with business goals and market positioning
• Lead brand audits and competitive analyses to identify opportunities and gaps in current positioning
• Collaborate with creative, product, and marketing teams to ensure consistent brand expression across all touchpoints
• Develop and maintain brand guidelines, messaging frameworks, and tone-of-voice documentation
• Present brand strategies and performance insights to senior stakeholders and executive leadership
• Oversee brand campaigns from concept to execution, ensuring strategic alignment and measurable impact

Skills

• 4+ years of experience in brand strategy or brand management
• Proven track record of developing and executing brand strategies for B2B or B2C organizations
• Strong expertise in brand positioning, messaging architecture, and visual identity systems
• Experience working with creative agencies and cross-functional marketing teams
• Excellent storytelling and executive presentation skills

Qualifications

Must Haves

• 4+ years of experience in brand strategy or brand management
• Proven track record of developing and executing brand strategies for B2B or B2C organizations
• Strong expertise in brand positioning, messaging architecture, and visual identity systems
• Experience working with creative agencies and cross-functional marketing teams
• Excellent storytelling and executive presentation skills

Benefits

• 100% remote work.
• Work-from-home hardware setup.
• Flexible hours - make your schedule.
• PTO, parental leave, and other special leaves.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• You can grow at the speed of your learning curve.
• Diverse and multicultural work environment.
• An innovation-driven environment that provides the support and resources for its professionals to thrive.