Growth Marketing Manager, Paid Acquisition

Summary

BookBub is a consumer technology company whose products help readers discover books and enable publishers and authors to reach new audiences. The Growth Marketing Manager will own customer acquisition strategy, execution, optimization, and reporting across paid marketing channels, while testing ads, audiences, landing pages, and new acquisition strategies to drive growth.

Responsibilities

• Manage, optimize, and own day-to-day operations of 2-3 paid marketing channels including targeting, bidding, budgeting, account structure, etc. You’ll inherit established Meta and/or Google campaigns and lead expansion into and testing of new channels
• Work closely with leadership to shape long-term channel strategy and influence roadmap prioritization
• Create and optimize ads, write headlines and copy, and collaborate with our design team on creative to improve channel performance
• Proactively identify and pursue opportunities to scale existing campaigns and test new acquisition strategies across emerging platforms
• Create and maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally
• Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings
• Design and execute conversion optimization tests across our digital experience

Skills

• 2-5 years of professional experience in growth or performance marketing at a high-growth consumer brand or performance agency
• Demonstrated knowledge of Meta Ads and one additional paid media platform (e.g. Google Ads, TikTok Ads, Pinterest Ads, LiveIntent, AppLovin), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS)
• Excellent analytical skills, ability to interpret data; proficient in Excel and familiar with BI tools (e.g. Looker, Tableau, PowerBI)
• Strong critical thinking skills, attention to detail, and eagerness to grow your scope alongside the company
• Experience working with web analytics, A/B testing tools, and ad tracking
• Please note: for this role, we are considering candidates who are located in the following states: MA, NY, RI, ME, PA, IL, and MD

Qualifications

Must Haves

• 2-5 years of professional experience in growth or performance marketing at a high-growth consumer brand or performance agency
• Demonstrated knowledge of Meta Ads and one additional paid media platform (e.g. Google Ads, TikTok Ads, Pinterest Ads, LiveIntent, AppLovin), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS)
• Excellent analytical skills, ability to interpret data; proficient in Excel and familiar with BI tools (e.g. Looker, Tableau, PowerBI)
• Strong critical thinking skills, attention to detail, and eagerness to grow your scope alongside the company
• Experience working with web analytics, A/B testing tools, and ad tracking
• Please note: for this role, we are considering candidates who are located in the following states: MA, NY, RI, ME, PA, IL, and MD

Benefits

• Stock option awards
• Medical
• Dental
• Vision
• 401k
• Generous paid parental leave
• Take-what-you-need paid time off
• Choose-where-you-work flexibility that allows you to choose a predominantly remote, hybrid, or in-office setup at our office in Cambridge, Massachusetts
• WFH equipment or a dedicated desk space in our office