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Obble
Posted 39 days agoVerified live 1d ago

Growth Marketer

Brief overview

Remote
2+ yrsMinimum
Growth MarketingContent MarketingB2B Software MarketingMarketing AnalyticsTechnical SEOLifecycle Email MarketingPaid ExperimentationRecruiter, Agency, or HR Buyer Marketing

About the company

Hiring is changing faster than ever we could have imagined. But the way people discover, evaluate, and trust talent hasn't kept up.

Job description

Summary

Obble is seeking a Growth Marketer to increase awareness and own growth outcomes for its B2B software product. The role focuses on inbound marketing, content creation, analytics-driven experimentation, email, search, and launch activities targeting agency owners, recruiting leaders, and staffing communities.

Responsibilities

  • Own inbound: the site, the content, search, and the email that follows
  • Write. Not brief a writer, write. The best material here comes from talking to recruiters and reporting back honestly
  • Run experiments with an outcome you predicted in advance, and stop the ones that fail
  • Build the launch motion for LinkedIn and the communities where staffing people actually talk

Skills

  • • Two or more years in growth or content marketing for a B2B software product
  • • Writing samples you are proud of and will stand behind
  • • Comfort with analytics: you can tell a real signal from noise at low volume
  • • Technical SEO, lifecycle email, or paid experimentation
  • • You have marketed to recruiters, agencies, or HR buyers

Qualifications

Must Haves

  • • Two or more years in growth or content marketing for a B2B software product
  • • Writing samples you are proud of and will stand behind
  • • Comfort with analytics: you can tell a real signal from noise at low volume

Nice to Haves

  • • Technical SEO, lifecycle email, or paid experimentation
  • • You have marketed to recruiters, agencies, or HR buyers

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