Summary
Obble is seeking a Growth Marketer to increase awareness and own growth outcomes for its B2B software product. The role focuses on inbound marketing, content creation, analytics-driven experimentation, email, search, and launch activities targeting agency owners, recruiting leaders, and staffing communities.
Responsibilities
- Own inbound: the site, the content, search, and the email that follows
- Write. Not brief a writer, write. The best material here comes from talking to recruiters and reporting back honestly
- Run experiments with an outcome you predicted in advance, and stop the ones that fail
- Build the launch motion for LinkedIn and the communities where staffing people actually talk
Skills
- • Two or more years in growth or content marketing for a B2B software product
- • Writing samples you are proud of and will stand behind
- • Comfort with analytics: you can tell a real signal from noise at low volume
- • Technical SEO, lifecycle email, or paid experimentation
- • You have marketed to recruiters, agencies, or HR buyers
Qualifications
Must Haves
- • Two or more years in growth or content marketing for a B2B software product
- • Writing samples you are proud of and will stand behind
- • Comfort with analytics: you can tell a real signal from noise at low volume
Nice to Haves
- • Technical SEO, lifecycle email, or paid experimentation
- • You have marketed to recruiters, agencies, or HR buyers