Lifecycle & Product Marketing Manager

Summary

Boulder Care is an award-winning digital clinic for addiction medicine providing virtual, multidisciplinary care for people with substance use disorders. The Lifecycle & Product Marketing Manager will build and own patient lifecycle communications, product marketing campaigns, content management, feature adoption, and patient and market intelligence programs while managing activation and retention KPIs in a regulated healthcare environment.

Responsibilities

• Own the patient lifecycle end to end. Manage pre-enrollment, retention, and post-churn re-engagement automations end-to-end in our communications tool, with defined activation KPIs for each program
• Tackle the highest-friction moments in the patient journey. Focus near-term investment where drop-off is steepest and personalization has the most leverage, from pre-enrollment hesitation to patients who have fallen out of care
• Build it, don't just brief it. Translate strategy into production-ready campaigns yourself: workflow configuration, audience segmentation, targeting logic, and message build
• Elevate the transactional moments that matter most. Elevate transactional communications tied to critical product moments — upcoming visits, in-app notices, assessment reminders, and similar triggers. Write and deploy one-off/broadcast communications for policy changes, feature launches, and other need-to-know moments
• Test continuously, not occasionally. Run continuous A/B testing across messaging, timing, and channels; turn results into a regular optimization cadence rather than one-off tests
• Expand our channel mix to reach patients in new ways. Evaluate, launch, and manage new patient communication channels (push, email, and others as we grow), with a clear point of view on what each channel is for and when to use it. Set channel cadence and governance to protect against patient fatigue and channel overlap
• Use AI to run a leaner, faster program. Apply AI across the day-to-day mechanics of the role — campaign QA, segment definitions, briefs, reporting, analysis — so more of your time goes to strategy and higher-leverage work
• Turn content into a cornerstone of our engagement program. Project-manage development of multimedia app content in partnership with the Content team, own the configuration of that content in our CMS, and track engagement and feed learnings back into the roadmap. Pair content with communications to deliver the most value to patients
• Build check-ins that support patient and compliance needs. Project-manage the build and iteration of patient-facing assessments, in support of care delivery, compliance, and payer reporting needs
• Own how new features land. Optimize rollout and adoption strategy for new product features — messaging, campaign support, and adoption metrics
• Make patient feedback a standing input. Build a repeatable program for collecting and integrating patient perspective and feedback (e.g., in-app surveys, targeted lifecycle prompts, interviews, review/support-ticket mining) into the product development lifecycle
• Help Boulder stay a category leader in addiction care. Track what other players in SUD and adjacent digital health are building and how they're positioning it; synthesize findings into recommendations for our own roadmap and messaging

Skills

• 4+ years in lifecycle marketing or product marketing, ideally with some of each
• Hands-on ownership of a communications/CRM tool (e.g., Braze, Iterable, Customer.io, or similar) — this is a builder role, not just a strategy role
• Experience building a lifecycle marketing function from the ground up—you'll be the dedicated owner here, and you'll define your own roadmap
• A track record of setting and being accountable to activation or retention KPIs, and of explaining the "why" behind a result rather than only reporting it
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time
• Office requirements: Boulder teammates working with sensitive information must have a dedicated, private workspace with a lockable door and high-speed internet to maintain a secure, distraction-free environment, ensuring compliance with HIPAA and confidentiality standards
• This is a full-time, 100% remote position expected to work 40 hours Monday through Friday during standard business hours
• Healthcare, regulated industry, or other compliance-sensitive experience is a strong plus given the payer-reporting and clinical context
• Boulder Care recognizes the value that **lived experience** can provide to our organization, community, and patients. Applicants with lived experience and/or training as a peer recovery specialist are encouraged to apply

Qualifications

Must Haves

• 4+ years in lifecycle marketing or product marketing, ideally with some of each
• Hands-on ownership of a communications/CRM tool (e.g., Braze, Iterable, Customer.io, or similar) — this is a builder role, not just a strategy role
• Experience building a lifecycle marketing function from the ground up—you'll be the dedicated owner here, and you'll define your own roadmap
• A track record of setting and being accountable to activation or retention KPIs, and of explaining the "why" behind a result rather than only reporting it
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time
• Office requirements: Boulder teammates working with sensitive information must have a dedicated, private workspace with a lockable door and high-speed internet to maintain a secure, distraction-free environment, ensuring compliance with HIPAA and confidentiality standards
• This is a full-time, 100% remote position expected to work 40 hours Monday through Friday during standard business hours

Nice to Haves

• Healthcare, regulated industry, or other compliance-sensitive experience is a strong plus given the payer-reporting and clinical context
• Boulder Care recognizes the value that **lived experience** can provide to our organization, community, and patients. Applicants with lived experience and/or training as a peer recovery specialist are encouraged to apply

Benefits

• Contribute to meaningful, life-saving work!
• Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families
• Mental health services via insurance coverage, including Talkspace and EAP for continuous care
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
• Sick leave accrued at 1 hr for every 30 hrs paid
• 9 paid holidays per year
• 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
• 401(k) retirement savings
• Remote-friendly with hardware provided to complete your work duties
• Equity grants