Product Marketing Manager

Summary

OrthoBerry is a vertical operating system designed for orthodontic practices in the United States. They are seeking a Product Marketing Manager to drive LinkedIn and email marketing, and lead niche B2B campaigns in the orthodontic space.

Responsibilities

• Develop and execute LinkedIn marketing strategies to increase brand awareness and engagement within orthodontic communities
• Plan and run email marketing campaigns, including lead nurturing, product updates, and onboarding campaigns
• Create, schedule, and manage content across marketing channels aligned with the product’s positioning and voice
• Identify and execute niche-focused marketing campaigns targeting orthodontic practices, associations, and key opinion leaders
• Analyze and report on campaign performance, iterating based on insights
• Collaborate with the product and operations teams to align marketing with customer needs
• Manage marketing calendars and ensure consistency across campaigns

Skills

• 1–3 years of experience in product marketing or digital marketing (preferably in SaaS or healthcare)
• Proven experience with LinkedIn marketing and email marketing tools
• Strong written and verbal communication skills
• Ability to design and manage marketing campaigns independently
• Analytical mindset to evaluate campaign effectiveness
• Interest in healthcare, dental, or orthodontic practice growth is a plus

Qualifications

Must Haves

• 1–3 years of experience in product marketing or digital marketing (preferably in SaaS or healthcare)
• Proven experience with LinkedIn marketing and email marketing tools
• Strong written and verbal communication skills
• Ability to design and manage marketing campaigns independently
• Analytical mindset to evaluate campaign effectiveness

Nice to Haves

• Interest in healthcare, dental, or orthodontic practice growth is a plus