Account Executive, Public Relations

Summary

Brilliant is a fully remote performance marketing agency focused on family-oriented consumer brands through integrated PR, influencer, social, paid media, affiliate, retail support, experiential, and AI intelligence campaigns. The Account Executive will execute public relations strategies, manage client communications and campaign operations, develop media relationships and coverage opportunities, and use technology and AI to improve research, reporting, and workflows.

Responsibilities

• Build, maintain, and quality control media and influencer databases
• Regularly identify new editor and freelancer contacts through tools like Qwoted and by subscribing to Substacks
• Write and distribute pitches, press releases, and media alerts, then follow up and monitor for coverage
• Generate story angles built to land top-tier national coverage
• Own dedicated affiliate and ecommerce pitching
• Coordinate media interviews and desksides, and develop spokesperson briefing documents
• Build real relationships with key journalists, producers, freelancers and influencers
• Monitor trends daily and turn them into fast trend-jacking opportunities
• Conduct competitor coverage monitoring
• Lead client media awards programs, including research, recommendations, submission applications, and deadline management
• Own campaign and account timelines, and make sure milestones land
• Build project roadmaps, set key dates, and flag bottlenecks early
• Track budgets and team responsibilities, and keep internal teams and clients updated
• Use project management tools such as Monday or Asana to keep workflows transparent
• Coordinate across departments so deliverables ship cleanly
• Use AI tools like Claude or ChatGPT to support research, drafting, monitoring, and reporting
• Test new software and platforms, and share what works with the team
• Spot chances to automate routine tasks and raise the quality of the output
• Support the planning and execution of virtual and live media and influencer press events, creative media mailers, and more

Skills

• The ideal candidate brings 2+ years of full-time agency experience in consumer products PR or integrated marketing, strong project management skills, and real curiosity about new technology and AI
• Resourceful, committed, and deliberate
• Organized to a fault (in a good way) and naturally detail-oriented
• Proactive and comfortable taking ownership without waiting for direction
• Curious about new tools, AI, and technology, and quick to try them to make work faster and better
• A creative thinker who brings fresh pitch angles and isn't afraid to trend-jack
• A strong communicator who asks questions early and often
• A confident project manager who keeps timelines, deliverables, and multiple accounts on track at once
• Passionate about staying ahead of trends in the CPG and F&B space
• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of PR agency experience in the consumer goods industry
• Demonstrated project management experience managing timelines, deliverables, and multiple accounts at once
• A portfolio of national placements you secured yourself
• Comfortable using AI tools day to day, with examples of how you've used them
• A real willingness to try new technologies and adopt new tools quickly
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously
• A proactive, self-starter attitude with a passion for staying ahead of trends

Qualifications

Must Haves

• The ideal candidate brings 2+ years of full-time agency experience in consumer products PR or integrated marketing, strong project management skills, and real curiosity about new technology and AI
• Resourceful, committed, and deliberate
• Organized to a fault (in a good way) and naturally detail-oriented
• Proactive and comfortable taking ownership without waiting for direction
• Curious about new tools, AI, and technology, and quick to try them to make work faster and better
• A creative thinker who brings fresh pitch angles and isn't afraid to trend-jack
• A strong communicator who asks questions early and often
• A confident project manager who keeps timelines, deliverables, and multiple accounts on track at once
• Passionate about staying ahead of trends in the CPG and F&B space
• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of PR agency experience in the consumer goods industry
• Demonstrated project management experience managing timelines, deliverables, and multiple accounts at once
• A portfolio of national placements you secured yourself
• Comfortable using AI tools day to day, with examples of how you've used them
• A real willingness to try new technologies and adopt new tools quickly
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously
• A proactive, self-starter attitude with a passion for staying ahead of trends

Benefits

• Unlimited PTO
• Paid time off between Christmas and New Year's
• Fabulous Fridays, the office closes at 3 pm!
• 401K with a 3% company match, after your initial 3 months
• Medical, dental, and vision coverage
• Medical and Dependent Care FSA
• Company-paid Life Insurance
• Company-paid Long Term Disability
• Employees who meet all agreed-upon goals are eligible for a $5,000 base salary increase after the six-month performance review