Account Executive, Public Relations (NY/NJ Based)

Summary

Brilliant Agency is a fast-growing public relations and marketing agency serving consumer lifestyle and family-oriented brands. The Account Executive will execute public relations strategies, manage client communications and campaign projects, lead media relations and awards initiatives, support events, and use AI and emerging technologies to improve workflows.

Responsibilities

• Curate and oversee comprehensive databases for media contacts
• Discover fresh editorial leads and freelance talent utilizing Substacks and platforms like Qwoted
• Compose and distribute compelling pitches, alerts, and releases while monitoring for earned placements
• Generate innovative story angles designed to capture interest from major national publications
• Take the lead on specialized affiliate and commerce-focused outreach efforts
• Organize and attend press interviews and desksides in person, and craft detailed briefing materials for brand spokespeople
• Cultivate meaningful professional ties with influential journalists and content creators, including regular in-person meetings around NYC
• Stay updated on industry shifts and track competitor visibility daily
• Oversee client recognition programs through meticulous research, strategic advice, and deadline management
• Assume responsibility for campaign timelines, ensuring all account milestones are achieved successfully
• Develop project roadmaps, establishing key goals while identifying potential bottlenecks early on
• Monitor budgets and team duties, providing consistent updates to internal stakeholders and clients
• Leverage organizational tools such as Monday or Asana to maintain workflow transparency
• Facilitate collaboration across various teams to guarantee seamless execution of all deliverables
• Integrate AI technologies like Claude or ChatGPT to enhance drafting, reporting, and research
• Evaluate and implement emerging software solutions, educating the broader team on best practices
• Identify technical opportunities to automate routine chores and elevate the standard of output
• Support the conceptualization and launch of virtual or in-person press events

Skills

• Based in the NYC/New Jersey Tri State Area, and able to travel into NYC regularly for in-person media meetings and events
• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of PR agency experience in the consumer goods industry
• Demonstrated project management experience managing timelines, deliverables, and multiple accounts at once
• Comfortable using AI tools day to day, with examples of how you've used them
• A real willingness to try new technologies and adopt new tools quickly
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously
• A proactive, self-starter attitude with a passion for staying ahead of trends

Qualifications

Must Haves

• Based in the NYC/New Jersey Tri State Area, and able to travel into NYC regularly for in-person media meetings and events
• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of PR agency experience in the consumer goods industry
• Demonstrated project management experience managing timelines, deliverables, and multiple accounts at once
• Comfortable using AI tools day to day, with examples of how you've used them
• A real willingness to try new technologies and adopt new tools quickly
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously
• A proactive, self-starter attitude with a passion for staying ahead of trends

Benefits

• Unlimited PTO
• Paid time off between Christmas and New Year's
• Fabulous Fridays — office closes at 3 pm!
• 401K with a 3% company match - immediately vested
• Medical, dental, and vision coverage
• Medical and Dependent Care FSA
• Company-Paid Life Insurance
• Company-Paid Long Term Disability
• Remote role
• Employees who meet all agreed-upon goals are eligible for a $5,000 base salary increase after the six-month performance review