Growth Product Manager

Summary

Calm is a mental health and wellness company offering consumer and employer-focused products for sleep, mindfulness, and mental health support. The Growth Product Manager will own the direct-to-consumer growth strategy and roadmap, driving subscriber growth, activation, revenue per user, conversion, and retention through product experimentation and cross-functional collaboration.

Responsibilities

• Own growth strategy and roadmap: Develop and own Calm's growth product strategy and roadmap, translating company revenue, subscriber, and DAU goals into a prioritized set of bets across activation, conversion, and retention
• Run a high-velocity experiment program: Form sharp hypotheses, design and ship A/B tests with engineering and data science, and read results honestly — including the ones that don't win
• Remove friction from key journeys: Use quantitative and qualitative data to find where users drop off in onboarding, habit-building, and account flows, then test simpler paths through them
• Ship habit mechanics: Build the features that help users plan, track, and celebrate progress, so a first session becomes a daily practice
• Write PRDs that make decisions easy**:** Spell out the job to be done, the opportunity, success metrics, and the plan to ship and iterate — then bring engineers, designers, marketers, and leadership along as the plan changes

Skills

• A growth PM, or equivalent, who's owned the number: 4+ years in consumer product, with a track record of owning a growth metric (subscriber growth, conversion, retention) and setting the strategy to move it, across consumer mobile (iOS and Android) and web
• Fluent in the economics of consumer subscription (trial and paywall conversion, LTV, churn) and how product decisions show up in them
• Experienced in fast experiment design and analysis (A/B tests, holdouts, sequential testing), with the statistical judgment to know when a result is real and when it's noise
• Adept at sourcing quantitative and qualitative data to prioritize a roadmap and make feature calls, and decisive when the data won't settle it
• You know what drives repeat daily usage and how to build the mechanics (streaks, reminders, progress, celebration) that turn a new user into a daily one
• Highly proficient in leveraging AI tools to drive team velocity and build lasting workflows, with the judgment to know when the output is good enough and when it isn't
• Comfortable discussing complexity and tradeoffs with engineers, and able to prototype your own ideas rather than wait in a queue
• You keep the experiment log, results archive, and roadmap docs in a state where anyone can find what was tested, what it showed, and what's live (so the team builds on its own learnings instead of rediscovering them.)
• You present your thinking clearly in writing and in the room, to stakeholders and senior leadership alike, hold positions with conviction and update them on evidence, and make Product Design, User Acquisition, Research, and Engineering better for working with you
• 4+ years of relevant experience in growth, product management, or equivalent
• Experience in subscription-based consumer tech (onboarding, paywalls, or retention initiatives)
• Familiarity with product analytics or experimentation tools (e.g., Amplitude)
• Experience working with or passion for the health & wellness domain
• Experience in developing features that drive habit formation and lifestyle change

Qualifications

Must Haves

• A growth PM, or equivalent, who's owned the number: 4+ years in consumer product, with a track record of owning a growth metric (subscriber growth, conversion, retention) and setting the strategy to move it, across consumer mobile (iOS and Android) and web
• Fluent in the economics of consumer subscription (trial and paywall conversion, LTV, churn) and how product decisions show up in them
• Experienced in fast experiment design and analysis (A/B tests, holdouts, sequential testing), with the statistical judgment to know when a result is real and when it's noise
• Adept at sourcing quantitative and qualitative data to prioritize a roadmap and make feature calls, and decisive when the data won't settle it
• You know what drives repeat daily usage and how to build the mechanics (streaks, reminders, progress, celebration) that turn a new user into a daily one
• Highly proficient in leveraging AI tools to drive team velocity and build lasting workflows, with the judgment to know when the output is good enough and when it isn't
• Comfortable discussing complexity and tradeoffs with engineers, and able to prototype your own ideas rather than wait in a queue
• You keep the experiment log, results archive, and roadmap docs in a state where anyone can find what was tested, what it showed, and what's live (so the team builds on its own learnings instead of rediscovering them.)
• You present your thinking clearly in writing and in the room, to stakeholders and senior leadership alike, hold positions with conviction and update them on evidence, and make Product Design, User Acquisition, Research, and Engineering better for working with you
• 4+ years of relevant experience in growth, product management, or equivalent

Nice to Haves

• Experience in subscription-based consumer tech (onboarding, paywalls, or retention initiatives)
• Familiarity with product analytics or experimentation tools (e.g., Amplitude)
• Experience working with or passion for the health & wellness domain
• Experience in developing features that drive habit formation and lifestyle change

Benefits

• Equity
• Comprehensive benefits
• 401k
• Flexible time off