Product Manager

Summary

CapsLock builds marketing solutions for large partners in the home improvement industry through long-term marketing partnerships. The Product Manager will own the Media Buyer Automation Platform and additional internal products supporting marketing automation, reporting, analytics, creative operations, and acquisition workflows. This hands-on role will define roadmaps, translate user needs into automation, drive adoption, measure performance, and optimize products through experimentation.

Responsibilities

• Own the end-to-end roadmap for the Media Buyer Automation Platform, including discovery, prioritization, specifications, delivery, adoption, and iteration
• Take on additional internal products as the portfolio grows, sequencing work across marketing automation, reporting and analytics, creative operations, cross-platform account management, and data reconciliation while maintaining focus on the core platform
• Work closely with media buyers to understand their workflows and translate their operational needs into reliable automation for budget pacing, anomaly alerts, spend guardrails, bulk actions, and approval flows
• Identify manual processes that are consuming capacity across the business and evaluate whether they should be automated through internal development, external solutions, or left unchanged
• Write clear product specifications that engineers can build from, including edge cases, failure modes, rollback behavior, and a defined bar for completion
• Prototype ideas and build lightweight automations where this can accelerate alignment or address smaller workflow needs without relying on the engineering roadmap
• Drive product adoption through onboarding, enablement, documentation, and continuous feedback loops that ensure tools remain actively used and valuable
• Define and track meaningful product metrics, ensuring they are properly instrumented and visible, while partnering with Data on event taxonomy, attribution challenges, and measurement trade-offs
• Run experiments and staged rollouts to validate changes, particularly for functionality that affects advertising spend, before deploying them across full budgets
• Continuously evaluate and iterate on products based on performance data, user feedback, and evolving business needs

Skills

• 4+ years in Product Management, with 2+ years owning data-heavy or workflow-heavy products end-to-end
• Proven track record of building internal or B2B tools for colleagues and driving high adoption
• Skilled in KPI design, event taxonomy, dashboarding, and turning numbers into decisions
• Active use of AI tools (Cursor, Claude Code, Lovable, n8n, custom scripts) to build prototypes and automate workflows. *(Examples will be requested).*
• Practical understanding of LLM limitations, probabilistic feature evaluation, and fallback logic
• Comfortable running multiple workstreams at once and making confident calls on what to ship first
• Strong track record of launching small, frequent releases rather than big-bang updates
• Excellent written/verbal English—creates clear specs, explicit trade-offs, and transparent status updates
• Experience collaborating effectively across global time zones
• Experience with paid acquisition platforms (Meta, Google, TikTok), rules engines, budget pacing, or creative testing workflows
• Computer Science, Computer Engineering degree, or experience managing complex SaaS products with multi-platform API integrations
• Hands-on experience with A/B testing frameworks, feature flagging, or staged rollout systems for spend-affecting logic

Qualifications

Must Haves

• 4+ years in Product Management, with 2+ years owning data-heavy or workflow-heavy products end-to-end
• Proven track record of building internal or B2B tools for colleagues and driving high adoption
• Skilled in KPI design, event taxonomy, dashboarding, and turning numbers into decisions
• Active use of AI tools (Cursor, Claude Code, Lovable, n8n, custom scripts) to build prototypes and automate workflows. *(Examples will be requested).*
• Practical understanding of LLM limitations, probabilistic feature evaluation, and fallback logic
• Comfortable running multiple workstreams at once and making confident calls on what to ship first
• Strong track record of launching small, frequent releases rather than big-bang updates
• Excellent written/verbal English—creates clear specs, explicit trade-offs, and transparent status updates
• Experience collaborating effectively across global time zones

Nice to Haves

• Experience with paid acquisition platforms (Meta, Google, TikTok), rules engines, budget pacing, or creative testing workflows
• Computer Science, Computer Engineering degree, or experience managing complex SaaS products with multi-platform API integrations
• Hands-on experience with A/B testing frameworks, feature flagging, or staged rollout systems for spend-affecting logic

Benefits

• Remote Work: You choose where you feel the most productive and comfortable to make an impact.
• Paid Time Off for rest, personal time, or simply doing what makes you happy.
• Ongoing learning through workshops, online courses, conferences, and certifications.
• Home office equipment and furniture expenses covered.
• Physical well-being support, including gym memberships, yoga classes, home workout equipment, or a bicycle.
• Unlimited sick days.
• Reimbursement for medical insurance and health-related expenses, including dental care and psychological support, for you and your family.
• Full cost of a co-working space covered.
• Gaming nights, fitness challenges, and annual retreats at world-class resorts.