Digital Product Manager

Summary

Caraway is a digitally native home goods brand focused on well-designed, non-toxic essentials for the kitchen and home. The Digital Product Manager will own the onsite experimentation program and e-commerce product improvements across the customer journey, partnering with cross-functional teams to increase conversion and generate incremental revenue.

Responsibilities

• Translate product direction into requirements, user stories, acceptance criteria, dependencies, success measures, and sequenced delivery plans
• Own the site experimentation roadmap, using funnel analysis, customer feedback, and behavioral insights to identify opportunities to improve conversion
• Manage Digital Product intake across stakeholder requests, bugs, launch needs, optimization ideas, technical debt, and roadmap opportunities
• Own backlog grooming, sprint planning, delivery follow-up, release readiness, and post-launch reviews for assigned workstreams
• Partner with Engineering and Design to assess feasibility, sequence work, manage tradeoffs, and resolve delivery blockers
• Manage delivery from scoping through launch, balancing experiments with conversion-critical bugs and site improvements
• Own QA across variants, devices, responsive layouts, cart and checkout behavior, and tracking. Partner with Engineering on feasibility, performance, release readiness, and rollback plans
• Use HTML, CSS, and browser developer tools to inspect onsite experiences, troubleshoot issues, and make targeted changes within approved tools
• Turn results into decisions to ship, iterate, or stop; coordinate permanent implementation and post-launch validation, keeping partners aligned on tradeoffs and next steps
• Own and expand onsite personalization and segmentation logic, including new versus returning visitors and traffic source
• Partner with Growth, Merchandising, Creative, and UX on audience-specific content and experiences, with clear targeting rules, exclusions, and fallback behavior
• Validate targeting and measure incremental impact through controlled testing where feasible
• Partner with Analytics and Growth to establish trusted metric definitions, tracking, funnels, and dashboards before launch
• Define sample size, test duration, success criteria, and guardrails for experiments. Apply sound statistical judgment and account for overlapping tests, promotions, and data-quality issues to prevent false positives
• Deliver a monthly readout connecting experiment outcomes to estimated incremental revenue, including assumptions, uncertainty, rollout status, and learnings
• Distinguish observed results from projected impact, avoid double-counting gains, and use post-launch performance to inform future product decisions

Skills

• You have 3–5 years of relevant experience in product management, growth, or CRO, with demonstrated ownership of e-commerce experimentation and customer-facing product improvements
• You can walk through a feature you shipped: the customer problem, how you prioritized it, the tradeoffs you made, how you partnered with Design and Engineering, and what you learned from its performance after launch
• You have hands-on experience designing, launching, and analyzing A/B tests, including applying sample-size requirements, statistical uncertainty, and test-duration discipline to rollout decisions
• You can independently inspect and edit HTML/CSS, use browser developer tools, and troubleshoot responsive layouts and tracking issues. You know when a change requires Engineering support
• You can turn customer insights and funnel data into hypotheses, make and defend prioritization decisions, and write clear requirements and acceptance criteria
• You are comfortable working with commerce platforms, CMS tools, experimentation platforms, and analytics, and communicating results in terms of customer and business impact
• Experience with Shopify, Pack, Intelligems, or a comparable DTC commerce and experimentation stack
• Familiarity with JavaScript, Shopify Liquid, headless commerce, APIs, or third-party integrations
• Experience with behavioral analytics, session recordings, customer research, or onsite personalization
• A background in growth marketing, with a strong understanding of the customer journey from paid ads through landing pages, onsite discovery, and purchase
• Experience using AI tools to support research, analysis, or workflow efficiency, with human validation of outputs

Qualifications

Must Haves

• You have 3–5 years of relevant experience in product management, growth, or CRO, with demonstrated ownership of e-commerce experimentation and customer-facing product improvements
• You can walk through a feature you shipped: the customer problem, how you prioritized it, the tradeoffs you made, how you partnered with Design and Engineering, and what you learned from its performance after launch
• You have hands-on experience designing, launching, and analyzing A/B tests, including applying sample-size requirements, statistical uncertainty, and test-duration discipline to rollout decisions
• You can independently inspect and edit HTML/CSS, use browser developer tools, and troubleshoot responsive layouts and tracking issues. You know when a change requires Engineering support
• You can turn customer insights and funnel data into hypotheses, make and defend prioritization decisions, and write clear requirements and acceptance criteria
• You are comfortable working with commerce platforms, CMS tools, experimentation platforms, and analytics, and communicating results in terms of customer and business impact

Nice to Haves

• Experience with Shopify, Pack, Intelligems, or a comparable DTC commerce and experimentation stack
• Familiarity with JavaScript, Shopify Liquid, headless commerce, APIs, or third-party integrations
• Experience with behavioral analytics, session recordings, customer research, or onsite personalization
• A background in growth marketing, with a strong understanding of the customer journey from paid ads through landing pages, onsite discovery, and purchase
• Experience using AI tools to support research, analysis, or workflow efficiency, with human validation of outputs

Benefits

• Equity for full-time eligible employees.
• A 3% company match to the 401k for full-time eligible employees.
• Comprehensive medical, dental + vision coverage options with generous employer contributions, plus access to FSA/HSA/Dependent Care FSA’s for full-time eligible employees.
• Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody for full-time eligible employees.
• A company-provided MacBook or PC and an at-home setup stocked according to employee preference.
• Annual reimbursements to elevate your workspace, from standing desks to desktop succulents.
• Fully remote work with flexibility when needed.
• Monthly reimbursements for coworking space, including day passes and monthly memberships.
• Monthly virtual events, company-wide offsites, and opportunities for Caraway swag.
• Annual reimbursements for full-time employees to support professional development aspirations.
• Unlimited PTO, 11+ paid annual holidays, and quarterly wellness days.
• Monthly wellness reimbursements, including meal services, gym memberships, and monthly massages.
• Employee discount on all Caraway Home products.
• Complimentary product as a new hire and continued expansion of your Caraway Home collection.