Marketing Intern - AI Content Strategy/Operations

Summary

Carlisle Companies is a manufacturer of building envelope products and solutions. The Marketing Intern will help the Marketing team use AI tools for content strategy and operations by testing prompts, building a shared prompt library, repurposing content, researching AI-powered search optimization, and sharing actionable recommendations.

Responsibilities

• Test and document effective Copilot prompts for common content tasks
• Build and maintain a shared prompt library for the marketing/content team
• Repurpose existing content assets to extend their value (e.g., turn webinar recordings into blog drafts, social posts, and FAQs)
• Research best practices for how content shows up in AI-powered search engines and AI assistants (e.g., ChatGPT, Copilot, Perplexity)
• Audit existing content to identify gaps and opportunities to improve AI visibility and discoverability
• Recommend and help implement changes that make our content easier for AI tools to find and use
• Document findings and share recommendations with the content team

Skills

• Pursuing a bachelor's degree
• Interest in AI tools and how they can be applied to content work
• Strong writing and editing skills
• Detail-oriented with strong organizational skills
• Ability to research independently and synthesize findings into clear, actionable recommendations
• Comfortable learning new software and tools quickly
• Marketing, Communications, English, or a related field

Qualifications

Must Haves

• Pursuing a bachelor's degree
• Interest in AI tools and how they can be applied to content work
• Strong writing and editing skills
• Detail-oriented with strong organizational skills
• Ability to research independently and synthesize findings into clear, actionable recommendations
• Comfortable learning new software and tools quickly

Nice to Haves

• Marketing, Communications, English, or a related field

Benefits

• Remote internship
• Opportunities to collaborate across content, communications, and marketing teams
• Career growth development
• Tuition assistance