Marketing Coordinator, Grant Services Specialist II (NCS) - Baltimore City Health Department

Summary

The City of Baltimore is a municipal government serving its citizens and supporting social impact through public service. The Marketing Coordinator will develop and execute marketing strategies for the Baltimore City Health Department, manage content and campaigns, track marketing metrics, and coordinate promotional activities and event advertising.

Responsibilities

• This role leads the development and execution of marketing strategies for the Health Department’s strategic initiatives, programs, and clinics
• Assists programs with planning, advertising, and promotional activities by providing feedback on the design, layout, and production of marketing materials to ensure alignment with the Health Department’s brand standards
• Recommends quantifiable strategies and tactics to improve the success of marketing efforts among various Health Department initiatives and programs
• Prepares reports using quantifiable data to demonstrate the effectiveness and impact of marketing campaigns, strategies, and activities
• Collaborate with the Communications Director and Media and Marketing Officer to develop a social media marketing strategy that maximizes the use of the Health Department’s platforms, including Facebook, Instagram, Twitter, and LinkedIn
• Research new and emerging media and advertising platforms to improve the department's marketing channels
• Develops data-driven marketing and communications strategies that lead to positive actions and measurable results among targeted populations
• Participates in public health emergency response duties as assigned and consistent with job classification and training provided in response to natural disasters and threats to public health

Skills

• Have graduated from an accredited high school or possession of a GED certificate
• Experience in marketing, advertising, and development
• Have an equivalent combination of education and experience
• Have a valid Maryland Class C Noncommercial driver's license or an equivalent driver's license and be eligible to obtain a Baltimore City driver's permit. **PROVISIONAL DRIVER'S LICENSES ARE NOT ACCEPTABLE.**
• Ability to manage projects from initiation to completion
• Ability to manage multiple projects and responsibilities simultaneously
• Ability to convene, facilitate, and educate diverse groups
• Ability to build marketing campaigns that make people take action
• Ability to compile, analyze, and report results from the marketing and advertising campaigns Knowledge of marking and advertising channels, including digital, social media, print, and texting
• Knowledge of direct response vs. institutional marketing strategies
• Knowledge of key marketing metrics
• Excellent oral and written communication skills, including strong public speaking skills

Qualifications

Must Haves

• Have graduated from an accredited high school or possession of a GED certificate
• Experience in marketing, advertising, and development
• Have an equivalent combination of education and experience
• Have a valid Maryland Class C Noncommercial driver's license or an equivalent driver's license and be eligible to obtain a Baltimore City driver's permit. **PROVISIONAL DRIVER'S LICENSES ARE NOT ACCEPTABLE.**
• Ability to manage projects from initiation to completion
• Ability to manage multiple projects and responsibilities simultaneously
• Ability to convene, facilitate, and educate diverse groups
• Ability to build marketing campaigns that make people take action
• Ability to compile, analyze, and report results from the marketing and advertising campaigns Knowledge of marking and advertising channels, including digital, social media, print, and texting
• Knowledge of direct response vs. institutional marketing strategies
• Knowledge of key marketing metrics
• Excellent oral and written communication skills, including strong public speaking skills

Benefits

• Medical plans
• Prescription drug plans
• Dental plans
• Vision plans
• Optional life plans
• AD&D plans
• FSA plans
• Wellness programs
• Support groups
• Workshops