Game Designer – New Games

Summary

CrazyLabs is a leading publisher of casual and hybrid-casual games. The Game Designer will create and validate new mobile game concepts, designing mechanics, progression, economies, and player experiences while collaborating with product, development, art, and data teams. The role involves rapid prototyping, playtesting, data analysis, and using AI tools to improve the design process.

Responsibilities

• Design new hybrid-casual game concepts from early ideation through prototype and validation
• Create compelling core loops, mechanics, systems, progression, meta features, and player journeys
• Turn game ideas into clear design concepts, prototypes, flows, and specifications
• Rapidly test and iterate on gameplay ideas based on playtests, player behavior, and performance data
• Design and balance progression, rewards, economies, and monetization systems appropriate for hybrid-casual games
• Work closely with Product Owners, developers, artists, and Data Analysts to bring new game concepts to life
• Analyze KPIs, player behavior, market trends, competitor games, and test results to identify opportunities and improve designs
• Participate in prototype reviews and help determine which concepts and mechanics have the strongest potential
• Research successful and emerging games to identify mechanics, features, trends, and opportunities that can inspire new concepts
• Create clear and practical design documentation, including game briefs, feature specifications, flows, wireframes, and balancing models
• Use AI tools to accelerate ideation, prototyping, balancing, research, and analysis
• Bring creativity, curiosity, and strong design thinking to a fast-moving multidisciplinary team

Skills

• 3+ years experience designing mobile games, ideally within casual, hybrid-casual genres
• Strong understanding of game design fundamentals, including core loops, mechanics, systems, progression, balancing, player motivation, and reward structures
• Experience taking game concepts or features from idea through implementation and iteration
• Strong understanding of the mobile F2P market and what drives engagement, retention, and monetization
• Ability to use data, KPIs, playtests, and player feedback to evaluate and improve game designs
• Strong analytical and problem-solving skills combined with creativity and a strong player mindset
• Ability to communicate ideas clearly through documentation, flows, mockups, references, or prototypes
• Excellent written and verbal communication skills in English
• Strong knowledge of current mobile gaming trends and a genuine passion for playing and analyzing games
• Curiosity and willingness to experiment with AI tools and emerging technologies as part of the design process
• * Experience designing successful hybrid-casual or casual mobile games
• * Experience in Unity
• * Experience working on new games, prototypes, or games from concept to launch
• * Experience with economy and monetization design
• * Experience using AI tools for game ideation, prototyping, balancing, or analysis

Qualifications

Must Haves

• 3+ years experience designing mobile games, ideally within casual, hybrid-casual genres
• Strong understanding of game design fundamentals, including core loops, mechanics, systems, progression, balancing, player motivation, and reward structures
• Experience taking game concepts or features from idea through implementation and iteration
• Strong understanding of the mobile F2P market and what drives engagement, retention, and monetization
• Ability to use data, KPIs, playtests, and player feedback to evaluate and improve game designs
• Strong analytical and problem-solving skills combined with creativity and a strong player mindset
• Ability to communicate ideas clearly through documentation, flows, mockups, references, or prototypes
• Excellent written and verbal communication skills in English
• Strong knowledge of current mobile gaming trends and a genuine passion for playing and analyzing games
• Curiosity and willingness to experiment with AI tools and emerging technologies as part of the design process

Nice to Haves

• * Experience designing successful hybrid-casual or casual mobile games
• * Experience in Unity
• * Experience working on new games, prototypes, or games from concept to launch
• * Experience with economy and monetization design
• * Experience using AI tools for game ideation, prototyping, balancing, or analysis

Benefits

• Annual team trip
• Global holiday celebrations and presents
• Birthday presents
• Job anniversary presents
• Remote work flexibility
• Support from an experienced People team for integration and career journey
• AI teaching, training, and support from a dedicated AI Lead team