Game Level Designer – New Games

Summary

CrazyLabs is a leading publisher of casual and hybrid-casual games. The Game Level Designer will create, test, analyze, and iterate levels and player journeys for new hybrid-casual mobile games, using player data, playtests, design tools, and AI to optimize gameplay and progression.

Responsibilities

• Design, build, implement, test, and iterate engaging levels for new hybrid-casual mobile games
• Define level structure, sequencing, pacing, difficulty curves, and progression to create compelling player journeys
• Create levels that introduce mechanics clearly and gradually develop them into deeper and more challenging experiences
• Balance challenge, variety, accessibility, and satisfaction across the player journey
• Work directly with internal level editors, Unity, spreadsheets, and other design tools to create and maintain game content
• Analyze level performance using KPIs such as completion rates, fail rates, retries, churn points, session behavior, and player progression
• Identify problematic levels and use data, playtests, and player behavior to improve them
• Collaborate closely with Game Designers, Product Owners, developers, artists, and Data Analysts throughout prototype development and testing
• Contribute ideas for new mechanics, obstacles, level elements, boosters, challenges, and gameplay variations
• Help establish scalable level-design principles, difficulty frameworks, and content pipelines for new games
• Research competing games and market trends to understand successful level-design patterns and identify new opportunities
• Create and maintain clear level-design documentation, layouts, balancing sheets, and progression plans
• Use AI tools to support level ideation, variation generation, balancing, testing, and analysis

Skills

• A Level Designer who loves building, playing, analyzing, and improving levels
• Passionate about casual, hybrid-casual, and puzzle games
• Obsessed with pacing, difficulty, progression, and player experience
• Able to understand why a level is fun, frustrating, too easy, or too difficult
• Comfortable creating many levels, testing them, analyzing their performance, and iterating quickly
• Curious about player behavior and motivated by both creativity and data
• Excited about using AI and new tools to improve and accelerate level creation
• 3+ years experience in game design or level design, preferably for mobile casual, hybrid-casual, puzzle, or F2P games
• Strong hands-on level-design experience and the ability to create engaging levels at scale
• Strong understanding of level-design fundamentals, including pacing, difficulty progression, onboarding, mechanic introduction, challenge, variety, and player progression
• Experience balancing and tuning levels based on playtests, player behavior, and performance data
• Ability to understand level KPIs and translate data into concrete design improvements
• Strong analytical skills and attention to detail
• Strong player empathy and an understanding of how different player segments experience difficulty and progression
• Ability to work efficiently with level editors, spreadsheets, game engines, or similar content-creation tools
• Excellent written and verbal communication skills in English
• Strong knowledge of casual and hybrid-casual mobile games and current market trends
• Curiosity and willingness to experiment with AI tools and emerging technologies as part of the level-design process
• 3+ years of experience specifically designing levels for casual, hybrid-casual, or puzzle games
• Experience designing levels for successful mobile F2P titles
• Experience building level progression for games from prototype or soft launch onward
• Experience with puzzle mechanics and large-scale level pipelines
• Proficiency in Unity 3D
• Experience creating or working with custom level editors
• Experience using analytics to optimize difficulty curves and level performance
• Experience using AI tools for level generation, balancing, testing, or analysis

Qualifications

Must Haves

• A Level Designer who loves building, playing, analyzing, and improving levels
• Passionate about casual, hybrid-casual, and puzzle games
• Obsessed with pacing, difficulty, progression, and player experience
• Able to understand why a level is fun, frustrating, too easy, or too difficult
• Comfortable creating many levels, testing them, analyzing their performance, and iterating quickly
• Curious about player behavior and motivated by both creativity and data
• Excited about using AI and new tools to improve and accelerate level creation
• 3+ years experience in game design or level design, preferably for mobile casual, hybrid-casual, puzzle, or F2P games
• Strong hands-on level-design experience and the ability to create engaging levels at scale
• Strong understanding of level-design fundamentals, including pacing, difficulty progression, onboarding, mechanic introduction, challenge, variety, and player progression
• Experience balancing and tuning levels based on playtests, player behavior, and performance data
• Ability to understand level KPIs and translate data into concrete design improvements
• Strong analytical skills and attention to detail
• Strong player empathy and an understanding of how different player segments experience difficulty and progression
• Ability to work efficiently with level editors, spreadsheets, game engines, or similar content-creation tools
• Excellent written and verbal communication skills in English
• Strong knowledge of casual and hybrid-casual mobile games and current market trends
• Curiosity and willingness to experiment with AI tools and emerging technologies as part of the level-design process

Nice to Haves

• 3+ years of experience specifically designing levels for casual, hybrid-casual, or puzzle games
• Experience designing levels for successful mobile F2P titles
• Experience building level progression for games from prototype or soft launch onward
• Experience with puzzle mechanics and large-scale level pipelines
• Proficiency in Unity 3D
• Experience creating or working with custom level editors
• Experience using analytics to optimize difficulty curves and level performance
• Experience using AI tools for level generation, balancing, testing, or analysis

Benefits

• Annual team trip
• Global holiday celebrations and presents
• Birthday presents
• Job anniversary presents
• Flexible remote work
• Support from an experienced People team to ensure integration and support throughout the employee journey
• AI teaching, training, and support from a dedicated AI Lead team