Marketing Manager, Multifamily Digital Marketing

Summary

Cushman & Wakefield is seeking a Multifamily Marketing Manager to elevate the prospect and resident experience across a portfolio of multifamily communities. The role develops digital marketing campaigns, social media content, resident engagement initiatives, brand communications, reputation management programs, and technology-enabled customer experience strategies while supporting onsite teams.

Responsibilities

• Champion a hospitality-first approach to the customer journey, from first impression through lease renewal
• Develop and implement resident engagement initiatives that strengthen community culture and resident satisfaction
• Create marketing campaigns supporting resident events, move-in experiences, referrals, renewals, and community programming
• Partner with onsite teams to identify opportunities that enhance both the prospect and resident experience
• Develop and execute portfolio-wide social media strategies across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms
• Create engaging content calendars showcasing community lifestyle, resident experiences, local partnerships, and team culture
• Produce graphics, presentations, flyers, and marketing collateral using Canva
• Stay current on social media trends, platform updates, and emerging digital best practices
• Coach and support onsite teams in creating authentic, brand-aligned local content
• Maintain consistent brand standards across all communities and marketing materials
• Support website updates, marketing collateral, signage, email campaigns, and digital assets
• Assist with new community launches, rebrands, and marketing initiatives
• Ensure all communications reflect the company's voice and customer experience standards
• Lead online reputation management initiatives by developing training programs, sharing best practices, and creating innovative strategies that encourage exceptional resident experiences and positive reviews
• Monitor reputation metrics and resident feedback to identify trends, opportunities, and actionable insights that enhance the overall customer journey
• Serve as the Canva subject matter expert by supporting platform implementation, developing brand-compliant templates, and delivering training and ongoing guidance to onsite teams to ensure consistent, high-quality marketing materials across the portfolio
• Manage and optimize community digital presence, including Google Business Profiles, online directories, website content, and digital listings to ensure accuracy, brand consistency, and strong local visibility
• Monitor Google Business performance, local search trends, and customer engagement metrics while partnering with onsite teams to implement strategies that improve visibility, reviews, and customer interactions
• Leverage Knock CRM to support communication strategies, customer engagement initiatives, and marketing campaigns throughout the prospect and resident lifecycle
• Utilize Yardi to analyze community performance, resident insights, and operational data that support marketing initiatives and enhance customer experience
• Work with digital marketing partners to support website optimization, SEO, SEM, paid media, email marketing, and other digital initiatives that strengthen online customer experience
• Evaluate emerging marketing technology, AI tools, and resident engagement platforms to identify innovative solutions that improve operational efficiency, customer engagement, and marketing effectiveness
• Partner closely with Operations, Regional Managers, and Community Managers to deliver consistent brand experiences
• Provide marketing guidance and resources to onsite teams
• Coordinate with photographers, designers, vendors, and community partners to execute marketing initiatives
• Support training on branding, social media best practices, and customer experience standards

Skills

• 3-5+ years of experience in multifamily marketing, customer experience, hospitality, or a related industry
• Strong knowledge of social media platforms, content creation, and digital engagement strategies
• Experience using Canva to create marketing collateral and digital content
• Working knowledge of Knock CRM and Yardi or comparable multifamily software
• Excellent written and verbal communication skills
• Strong organizational and project management abilities with exceptional attention to detail
• Creative mindset with a passion for delivering exceptional customer experiences
• Ability to manage multiple priorities in a fast-paced environment
• Graphic design and visual storytelling
• Photography and short-form video content creation
• Brand management and marketing communications
• Knowledge of reputation management platforms and customer engagement technology
• Bachelor's degree in Marketing, Communications, Hospitality, Business, or a related field preferred
• Multifamily property management or apartment marketing experience is highly preferred

Qualifications

Must Haves

• 3-5+ years of experience in multifamily marketing, customer experience, hospitality, or a related industry
• Strong knowledge of social media platforms, content creation, and digital engagement strategies
• Experience using Canva to create marketing collateral and digital content
• Working knowledge of Knock CRM and Yardi or comparable multifamily software
• Excellent written and verbal communication skills
• Strong organizational and project management abilities with exceptional attention to detail
• Creative mindset with a passion for delivering exceptional customer experiences
• Ability to manage multiple priorities in a fast-paced environment
• Graphic design and visual storytelling
• Photography and short-form video content creation
• Brand management and marketing communications
• Knowledge of reputation management platforms and customer engagement technology

Nice to Haves

• Bachelor's degree in Marketing, Communications, Hospitality, Business, or a related field preferred
• Multifamily property management or apartment marketing experience is highly preferred

Benefits

• Eligible employees may enroll in health insurance.
• Eligible employees may enroll in vision insurance.
• Eligible employees may enroll in dental insurance.
• Flexible spending accounts.
• Health savings accounts.
• Retirement savings plans.
• Life insurance programs.
• Disability insurance programs.
• Paid time away from work.
• Unpaid time away from work.