Marketing Operations & Data Manager (Remote)

Summary

Cyclops is a stablecoin and crypto infrastructure platform built exclusively for the payments industry. The Marketing Operations & Data Manager will drive marketing execution and outcomes by managing analytics, marketing technology, SEO and AI-search measurement, partner campaigns, account-based marketing infrastructure, and competitive intelligence.

Responsibilities

• Marketing analytics and reporting — build and maintain dashboards that track pipeline contribution, CAC, LTV, conversion rates, campaign performance, and channel attribution. Make the data easy to read and impossible to ignore
• Event and field marketing analytics — build the measurement framework for our conference and event investments. Cost per meeting, pipeline generated per event, sponsor ROI, and post-event attribution. You will have a view on which payments conferences deliver and which do not, grounded in data
• Marketing tech stack — own the selection, implementation, and integration of marketing tools. CRM hygiene, MAP configuration, attribution modeling, and lead routing all live here
• Digital presence and SEO — own the data layer of our organic search strategy. Keyword tracking, content performance, backlink analysis, technical SEO auditing, and ranking monitoring. You understand how search is evolving with AI and you have opinions about what Cyclops should do about it
• AIO and GEO tracking — monitor and measure how Cyclops appears in AI-generated search results (Perplexity, ChatGPT, Gemini, etc.). Build a framework for tracking AI citation frequency and develop playbooks to improve our presence in these surfaces
• Partner campaign operations — own the operations of marketing campaigns with clients and partners
• Account-based marketing (ABM) infrastructure — build and maintain target account lists, intent signal monitoring, and ABM measurement specific to the payments infrastructure buyer
• Competitive and market intelligence — track competitor digital presence, search share, and content performance. Produce regular intelligence briefings for the marketing and leadership team

Skills

• To be qualified, you must be a payments industry pro, who understands how these companies operate inside and out, from their partnerships and geographic foci, to their internal processes for decision-making and product development
• You do not need to be a payments engineer. But you need to understand the industry well enough to know who our buyers are, how they search, what they read, and what conferences they attend. Specifically:
• You know the difference between a PSP, an orchestrator, an acquirer, a PayFac, and an ISO — and you understand how their marketing and buying behavior differs
• You understand the B2B payments conference ecosystem. You know which events matter (Money20/20, ETA TRANSACT, MPE, Sibos, Nacha, MRC, PayExpo) and how to measure ROI from them
• You have worked with payments industry data before — whether that is transaction volume metrics, processing economics, or the terminology that appears in payments press and analyst coverage
• You understand what makes a payments company's digital presence credible to a technical B2B buyer, and how that differs from a consumer fintech brand
• Our ideal candidate has worked at a payments orchestrator, PSP, network, acquirer, PayFac, or a platform that serves payment companies as its primary function
• Strong data and analytics skills. You are comfortable with Semrush, google analytics, hubspot, and modeling things out in excel. You can build useful trackers
• SEO and AIO experience in a B2B context. You have owned keyword strategy, content performance tracking, technical SEO audits, and rank monitoring. You understand how search results pages are changing and have adapted your approach accordingly
• Marketing automation platform. You have owned or closely managed a MAP (HubSpot, Marketo, Pardot, or equivalent) and understand how it connects to a CRM
• Stages of the funnel and attribution modeling. You know how to build and defend a multi-touch attribution model and identify needle movers up and down the funnel
• Project management discipline. You can own multiple workstreams simultaneously, hit deadlines, and communicate blockers early
• Strong written communication. Your documentation, briefings, and presentations are clear and direct

Qualifications

Must Haves

• To be qualified, you must be a payments industry pro, who understands how these companies operate inside and out, from their partnerships and geographic foci, to their internal processes for decision-making and product development
• You do not need to be a payments engineer. But you need to understand the industry well enough to know who our buyers are, how they search, what they read, and what conferences they attend. Specifically:
• You know the difference between a PSP, an orchestrator, an acquirer, a PayFac, and an ISO — and you understand how their marketing and buying behavior differs
• You understand the B2B payments conference ecosystem. You know which events matter (Money20/20, ETA TRANSACT, MPE, Sibos, Nacha, MRC, PayExpo) and how to measure ROI from them
• You have worked with payments industry data before — whether that is transaction volume metrics, processing economics, or the terminology that appears in payments press and analyst coverage
• You understand what makes a payments company's digital presence credible to a technical B2B buyer, and how that differs from a consumer fintech brand
• Our ideal candidate has worked at a payments orchestrator, PSP, network, acquirer, PayFac, or a platform that serves payment companies as its primary function
• Strong data and analytics skills. You are comfortable with Semrush, google analytics, hubspot, and modeling things out in excel. You can build useful trackers
• SEO and AIO experience in a B2B context. You have owned keyword strategy, content performance tracking, technical SEO audits, and rank monitoring. You understand how search results pages are changing and have adapted your approach accordingly
• Marketing automation platform. You have owned or closely managed a MAP (HubSpot, Marketo, Pardot, or equivalent) and understand how it connects to a CRM
• Stages of the funnel and attribution modeling. You know how to build and defend a multi-touch attribution model and identify needle movers up and down the funnel
• Project management discipline. You can own multiple workstreams simultaneously, hit deadlines, and communicate blockers early
• Strong written communication. Your documentation, briefings, and presentations are clear and direct

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Paid time off
• Company holidays
• Company issued laptop
• Technology Accessories
• Annual In-Person Full-Team Meetup
• Remote-first work arrangement