Industry Analyst

Summary

Odyssey helps e-commerce brands increase revenue and performance through messaging, targeting, media channels, and creative. The Industry Analyst will research e-commerce and performance marketing trends, analyze data and platform changes, and produce content, reports, and sales collateral that strengthen Odyssey’s thought leadership and pipeline.

Responsibilities

• Research and track trends across e-commerce, DTC, paid media, and creative to identify timely, share-worthy insights
• Write articles, LinkedIn posts, newsletters, and reports that establish Odyssey as a thought leader in performance marketing
• Analyze platform changes (Meta, TikTok, Google, etc.) and translate them into digestible takeaways for clients and prospects
• Mine internal campaign data and case studies for stats, benchmarks, and stories that can be turned into content
• Collaborate with leadership and account teams to surface content ideas from real client work
• Build and maintain a regular content calendar/cadence across owned channels (blog, LinkedIn, newsletter)
• Support the creation of sales collateral, decks, and one-pagers grounded in original data or research
• Monitor competitors and industry publications to keep Odyssey's point of view sharp and differentiated
• Track content performance (engagement, reach, inbound leads) and iterate based on what resonates

Skills

• Bachelor's degree or equivalent
• 2-4 years of experience in a research, analyst, content marketing, or communications role
• Strong writing skills with the ability to turn data into clear, engaging narratives
• Comfortable working with data (spreadsheets, campaign dashboards, platform reporting) to find the story
• Genuine interest in e-commerce, DTC brands, and digital marketing trends
• Self-starter who can independently source, research, and ship content with minimal oversight
• Can-do attitude is a must; this is a start-up that requires you to wear many hats and deal with a certain level of day-to-day uncertainty
• Ideally at an agency, media company, or e-commerce brand
• Experience with tools like Notion, Motion, and LinkedIn analytics

Qualifications

Must Haves

• Bachelor's degree or equivalent
• 2-4 years of experience in a research, analyst, content marketing, or communications role
• Strong writing skills with the ability to turn data into clear, engaging narratives
• Comfortable working with data (spreadsheets, campaign dashboards, platform reporting) to find the story
• Genuine interest in e-commerce, DTC brands, and digital marketing trends
• Self-starter who can independently source, research, and ship content with minimal oversight
• Can-do attitude is a must; this is a start-up that requires you to wear many hats and deal with a certain level of day-to-day uncertainty

Nice to Haves

• ideally at an agency, media company, or e-commerce brand
• Experience with tools like Notion, Motion, and LinkedIn analytics

Benefits

• Flexible PTO
• Fully remote
• 100% employer-sponsored health benefits
• 401(k) with company matching