Marketing Content Manager (SMM210)

Summary

Defense Unicorns delivers secure, cloud-native software solutions for defense, government, and enterprise customers. The Marketing Content Manager will lead content strategy, editorial planning, social media, newsletter production, content creation, SEO optimization, cross-functional collaboration, and performance measurement to build brand awareness and drive business growth.

Responsibilities

• **The listed responsibilities are not exhaustive and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who is able to adapt and take on new responsibilities as they arise.**
• **Content Strategy and Editorial Planning**
• + Develop and maintain a multi-channel content strategy aligned with company priorities, audience needs, campaigns, product launches, and business goals
• + Own the editorial calendar across social media, newsletters, blog content, thought leadership, and other marketing initiatives
• + Own the editorial planning, production, and distribution of the company newsletter
• + Identify opportunities to turn company expertise, customer outcomes, product developments, and industry trends into timely, relevant content
• + Create repeatable editorial processes that keep contributors and stakeholders aligned while ensuring content ships on schedule
• + Balance planned campaigns with timely content related to company news, industry developments, and cultural moments
• **Social Media Management**
• + Own the day-to-day management of Defense Unicorns’ presence on LinkedIn and X
• + Plan, write, schedule, publish, and optimize social content that reflects our brand voice and supports company objectives
• + Create a thoughtful mix of company news, product education, technical insights, mission-focused stories, employee perspectives, and industry commentary
• + Partner with executives and subject-matter experts to develop thought-leadership content and strengthen their social presence when appropriate
• + Monitor relevant conversations, audience responses, and platform trends to identify opportunities for engagement
• + Maintain a consistent publishing cadence while adapting content to the audience and conventions of each platform
• + Track channel performance and use the results to improve content topics, formats, timing, and distribution
• **Content Creation and Editing**
• + Write, edit, and publish high-quality content across short- and long-form formats including blog posts and articles, case studies and customer stories, white papers and guides, social media content, newsletter content, website and landing-page copy, thought leadership, and more
• + Interview customers, partners, company leaders, and technical subject-matter experts to uncover strong stories and translate complex concepts into accessible content
• + Repurpose larger content assets into channel-specific formats to extend their reach and value
• + Ensure content is accurate, useful, audience-appropriate, and consistent with the Defense Unicorns brand voice
• + Provide editing and quality control for content produced by contributors across the organization
• **Content Discovery and Optimization**
• + Apply SEO and answer engine optimization (AEO) best practices to improve content visibility and discovery
• + Optimize headlines, metadata, content structure, internal links, and calls to action
• + Partner with website owners and other marketing team members to improve the performance of existing content
• **Cross-Functional Collaboration**
• + Partner with product marketing, demand generation, growth, sales, delivery, recruiting, and design to support integrated campaigns and company initiatives
• + Communicate content plans, dependencies, risks, and results clearly to stakeholders
• **Measurement and Continuous Improvement**
• + Track performance metrics such as reach, engagement, subscriber growth, website traffic, search visibility, content-assisted conversions, and campaign results
• + Produce regular, concise reporting that explains what is working, what is not, and what should change
• + Test new topics, formats, calls to action, distribution methods, and publishing cadences
• + Use both quantitative results and qualitative audience feedback to refine the content strategy

Skills

• 3+ years of experience in content marketing, digital marketing, editorial management, communications, journalism, or a related field
• An exceptional writer and editor with a portfolio demonstrating strong short- and long-form work
• Experience directly managing organic social media channels, particularly LinkedIn and X
• Experience producing and managing an email newsletter or comparable lifecycle-marketing program
• Strong storytelling, copywriting, proofreading, and fact-checking skills
• Experience developing editorial calendars and managing multiple content projects from idea through publication
• Working knowledge of SEO, AEO, content distribution, and digital marketing fundamentals
• Familiarity with content management systems such as WordPress and email or marketing automation platforms
• Comfort using analytics to evaluate performance and recommend practical improvements
• Strong project-management and stakeholder-management skills, with the ability to balance competing priorities and deadlines
• Sound editorial judgment, including the ability to ask good questions, find the core of a story, and recognize when content is not yet ready to publish
• Experience in the defense, national security, or gov-tech space
• Familiarity with CRM and marketing automation platforms (such as HubSpot)
• Basic knowledge of visual storytelling, video production, or design workflows
• Highly organized and attentive to detail, with a consistent ability to move work across the finish line
• Direct, clear, and thoughtful in written and verbal communication
• Comfortable working asynchronously with a distributed team while proactively keeping stakeholders informed
• Receptive to feedback and capable of incorporating it without losing sight of the audience or objective
• Curious about technical topics and motivated to understand the substance behind the story
• Comfortable operating in an evolving environment where priorities may shift and new opportunities may emerge
• A pragmatic collaborator who welcomes input while maintaining the editorial judgment required to produce focused, effective content

Qualifications

Nice to Haves

• 3+ years of experience in content marketing, digital marketing, editorial management, communications, journalism, or a related field
• An exceptional writer and editor with a portfolio demonstrating strong short- and long-form work
• Experience directly managing organic social media channels, particularly LinkedIn and X
• Experience producing and managing an email newsletter or comparable lifecycle-marketing program
• Strong storytelling, copywriting, proofreading, and fact-checking skills
• Experience developing editorial calendars and managing multiple content projects from idea through publication
• Working knowledge of SEO, AEO, content distribution, and digital marketing fundamentals
• Familiarity with content management systems such as WordPress and email or marketing automation platforms
• Comfort using analytics to evaluate performance and recommend practical improvements
• Strong project-management and stakeholder-management skills, with the ability to balance competing priorities and deadlines
• Sound editorial judgment, including the ability to ask good questions, find the core of a story, and recognize when content is not yet ready to publish
• Experience in the defense, national security, or gov-tech space
• Familiarity with CRM and marketing automation platforms (such as HubSpot)
• Basic knowledge of visual storytelling, video production, or design workflows
• Highly organized and attentive to detail, with a consistent ability to move work across the finish line
• Direct, clear, and thoughtful in written and verbal communication
• Comfortable working asynchronously with a distributed team while proactively keeping stakeholders informed
• Receptive to feedback and capable of incorporating it without losing sight of the audience or objective
• Curious about technical topics and motivated to understand the substance behind the story
• Comfortable operating in an evolving environment where priorities may shift and new opportunities may emerge
• A pragmatic collaborator who welcomes input while maintaining the editorial judgment required to produce focused, effective content

Benefits

• Remote - USA
• Medical/Dental/Vision
• Premiums are 100% Company Paid
• Health Savings Account
• Life Insurance
• Disability Insurance
• 401k Retirement Plan
• Company Stock Options
• Home Office Budget
• Flexible Time Off (FTO) plus all Federal Holidays, one week for Thanksgiving, and two weeks for Christmas and New Year’s for all full-time Unicorns
• Paid Parental Leave
• Reimbursement for approved trainings/subscriptions
• Conferences (travel, lodging, and fees)