Content Marketing Manager

Summary

Granicus provides cloud-based digital solutions that help government agencies communicate and engage with residents. The Content Marketing Manager role focuses on developing, editing, and optimizing marketing copy and collateral across web, social, earned media, and other channels. The position collaborates with marketing, sales, leadership, and subject matter experts to create impactful campaigns and multichannel content.

Responsibilities

• A strong writer capable of distilling complex ideas and long messaging documents into short, punchy copy that will attract readers and get them to engage with longer-form and lead-gen content
• A team player who takes initiative and ownership over projects, bringing stakeholders and subject matter experts together to develop engaging campaign strategies
• An innovative thinker who looks for new channels, formats, and mixes of content to deliver the most impactful marketing collateral
• Someone with strong communication and project coordination skills who can help stakeholders surface their best ideas and develop content strategies to match
• Someone who looks beyond single-use or standalone content for opportunities to produce evergreen materials and multichannel campaigns
• Capable of producing 5-10 blogs’ worth of copy a week (actual mix and deliverables will vary based on need)
• Proficient in finding innovative ways to make the most out of content through multiple channels and content types
• Someone with strong in-line and developmental editing skills
• Someone who demonstrates creativity in written copy, as well as campaign planning and market strategies
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Skills

• Strong writing and editing skills required
• The ideal candidate has demonstrated skills developing ad and promotional copy (short, snappy, effective) and working with marketing, sales, and leadership to create impactful short- and medium-form content (one-pagers, brag sheets, thought leadership blogs, short guides)
• A strong writer capable of distilling complex ideas and long messaging documents into short, punchy copy that will attract readers and get them to engage with longer-form and lead-gen content
• A team player who takes initiative and ownership over projects, bringing stakeholders and subject matter experts together to develop engaging campaign strategies
• An innovative thinker who looks for new channels, formats, and mixes of content to deliver the most impactful marketing collateral
• Someone with strong communication and project coordination skills who can help stakeholders surface their best ideas and develop content strategies to match
• Someone who looks beyond single-use or standalone content for opportunities to produce evergreen materials and multichannel campaigns
• Capable of producing 5-10 blogs' worth of copy a week (actual mix and deliverables will vary based on need)
• Proficient in finding innovative ways to make the most out of content through multiple channels and content types
• Someone with strong in-line and developmental editing skills
• Someone who demonstrates creativity in written copy, as well as campaign planning and market strategies
• You have at least 4-6 years of related experience developing content for marketing teams, particularly for ads, social, and brand messaging
• You have strong writing skills, with the ability to draft copy that emotional, logical, informative, and engaging
• You communicate well with team members and customers
• You have excellent MS Office skills
• You are detail-oriented, especially when it comes to editing and refining copy
• You have exceptional problem-solving skills
• You have effective project management skills, including challenging the status quo and identifying needs to reassess existing approaches/processes
• You are adaptable and enjoy working in a fast-paced dynamic environment
• You demonstrate an ability to meet deadlines without compromising accuracy or quality
• You understand the difference between using AI as a development tool versus having it do your writing for you
• Skills with alternate forms of storytelling (video, images, presentations, social) is a preferred

Qualifications

Must Haves

• Strong writing and editing skills required
• The ideal candidate has demonstrated skills developing ad and promotional copy (short, snappy, effective) and working with marketing, sales, and leadership to create impactful short- and medium-form content (one-pagers, brag sheets, thought leadership blogs, short guides)
• A strong writer capable of distilling complex ideas and long messaging documents into short, punchy copy that will attract readers and get them to engage with longer-form and lead-gen content
• A team player who takes initiative and ownership over projects, bringing stakeholders and subject matter experts together to develop engaging campaign strategies
• An innovative thinker who looks for new channels, formats, and mixes of content to deliver the most impactful marketing collateral
• Someone with strong communication and project coordination skills who can help stakeholders surface their best ideas and develop content strategies to match
• Someone who looks beyond single-use or standalone content for opportunities to produce evergreen materials and multichannel campaigns
• Capable of producing 5-10 blogs' worth of copy a week (actual mix and deliverables will vary based on need)
• Proficient in finding innovative ways to make the most out of content through multiple channels and content types
• Someone with strong in-line and developmental editing skills
• Someone who demonstrates creativity in written copy, as well as campaign planning and market strategies
• You have at least 4-6 years of related experience developing content for marketing teams, particularly for ads, social, and brand messaging
• You have strong writing skills, with the ability to draft copy that emotional, logical, informative, and engaging
• You communicate well with team members and customers
• You have excellent MS Office skills
• You are detail-oriented, especially when it comes to editing and refining copy
• You have exceptional problem-solving skills
• You have effective project management skills, including challenging the status quo and identifying needs to reassess existing approaches/processes
• You are adaptable and enjoy working in a fast-paced dynamic environment
• You demonstrate an ability to meet deadlines without compromising accuracy or quality
• You understand the difference between using AI as a development tool versus having it do your writing for you

Nice to Haves

• Skills with alternate forms of storytelling (video, images, presentations, social) is a preferred

Benefits

• Remote-first work arrangement
• Flexible Time Off – Take the time you need to rest, recharge, and live your life.
• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
• Work From Home Reimbursement – Support a productive home office environment.
• Multiple Health Plan Options – Including a 100% employer-paid plan.
• Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
• Fitness Reimbursement Program – Stay active, your way.
• On-Demand Mental Health Support – Access to Headspace and other wellness tools.
• Paid Parental Leave – For both birthing and non-birthing parents.
• Traditional & Roth 401(k) – With a generous company match.
• Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
• Online Learning Platforms – Fuel your professional development.
• Bonuses
• Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs.
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
• Special guests from time to time to discuss issues that impact our employee population