Digital Specialist, Content & Category

Summary

Designer Brands is a footwear and digital commerce company operating brands including DSW Designer Shoe Warehouse. The Digital Specialist, Content & Category will plan and execute on-site content, personalization, customer segmentation, and merchandising initiatives to improve digital shopping experiences, engagement, and conversion.

Responsibilities

• Execute on-site content experience initiatives by establishing organizational processes and managing content briefing, development, and production
• Develop and implement content strategies through curated storytelling in partnership with Category Leads, Specialists, and the Content Production team
• Drive personalization and customer segmentation strategies in collaboration with Category Leads and Specialists to enhance customer engagement and conversion
• Partner with Category Leads and Specialists to execute merchandising tactics that support category, brand, and business objectives
• Support site strategies with additional banners including on-site merchandising and content production

Skills

• Bachelor's degree in marketing, Business Administration, or a related field
• 3-5 years of experience in e-commerce, digital merchandising, or a related field, with demonstrated leadership or mentorship experience
• In-depth knowledge of digital merchandising strategies
• Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook)
• Strong leadership skills with the ability to influence and collaborate across teams
• Proficiency in e-commerce merchandising platforms which include browse and search, PIM tools, CMS tools, and SEO optimization
• Advanced analytical skills with the ability to interpret complex data and translate insights into strategic actions
• Excellent written and verbal communication skills
• Demonstrates initiative and the ability to manage multiple priorities in a fast-paced environment
• Exceptional organizational skills with keen attention to detail
• Proven ability to develop and implement standards, processes, and best practices
• Experience with advanced e-commerce platforms, CMS tools, and Adobe
• In-depth knowledge of SEO principles

Qualifications

Must Haves

• Bachelor's degree in marketing, Business Administration, or a related field
• 3-5 years of experience in e-commerce, digital merchandising, or a related field, with demonstrated leadership or mentorship experience
• In-depth knowledge of digital merchandising strategies
• Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook)
• Strong leadership skills with the ability to influence and collaborate across teams
• Proficiency in e-commerce merchandising platforms which include browse and search, PIM tools, CMS tools, and SEO optimization
• Advanced analytical skills with the ability to interpret complex data and translate insights into strategic actions
• Excellent written and verbal communication skills
• Demonstrates initiative and the ability to manage multiple priorities in a fast-paced environment
• Exceptional organizational skills with keen attention to detail
• Proven ability to develop and implement standards, processes, and best practices

Nice to Haves

• Experience with advanced e-commerce platforms, CMS tools, and Adobe
• In-depth knowledge of SEO principles

Benefits

• Free virtual health care
• Family and fertility benefits
• 401(k) with employer match
• Hybrid and remote work opportunities
• Training programs
• Professional development
• Education assistance
• 30% off at DSW and DSW.com, plus discounts across the company's family of brands