Summary
Diverse Lynx is seeking an RTCDP Implementation Specialist to support customer data and personalization initiatives. The role focuses on implementing and managing Adobe RTCDP, AEP, and CJA solutions, designing data and identity frameworks, building audiences and customer profiles, and governing consent, compliance, and activation processes.
Responsibilities
- Implement and manage Adobe Real-Time Customer Data Platform (RTCDP) and Adobe Experience Platform (AEP) solutions
- Design and configure XDM schemas, datasets, identity namespaces, merge policies, and profile unification aligned with enterprise data models
- Build and manage audiences, segments, and customer profiles, including identity resolution and stitching of known and anonymous users using Web SDK
- Implement and maintain Adobe Customer Journey Analytics (CJA), including data views, attribution models, journey reporting, and audience-based insights
- Translate business requirements such as acquisition, nurture, retention, ABM, and event engagement into scalable audience and measurement frameworks
- Lead Web SDK implementation, tag management, event tracking strategy, schema design, and data layer governance across digital properties
- Ensure compliance with GDPR, CCPA, CAN-SPAM, consent management frameworks, data retention policies, and DSAR processes
- Manage governance labels, consent enforcement, audience QA, and activation readiness processes
- Collaborate with business, analytics, marketing, and technical teams to deliver customer data and personalization initiatives
Skills
- Adobe Experience Platform (AEP)
- Adobe Real-Time CDP (RTCDP)
- Adobe Customer Journey Analytics (CJA)
- Adobe Campaign Classic (Business Practitioner & Developer)
- Web SDK Implementation
- Identity Resolution & Profile Stitching
- XDM Schema Design
- Audience Creation & Segmentation
- Tag Management & Data Layer Governance
- Consent Management & Data Governance
- Customer Profile Unification
Qualifications
Must Haves
- Adobe Experience Platform (AEP)
- Adobe Real-Time CDP (RTCDP)
- Adobe Customer Journey Analytics (CJA)
- Adobe Campaign Classic (Business Practitioner & Developer)
- Web SDK Implementation
- Identity Resolution & Profile Stitching
- XDM Schema Design
- Audience Creation & Segmentation
- Tag Management & Data Layer Governance
- Consent Management & Data Governance
- Customer Profile Unification