Volunteer Social Media Coordinator

Summary

Dream Factory of Brooklyn is seeking a Volunteer Social Media Coordinator to support its nonprofit or community-focused initiatives. The role involves creating and scheduling branded content, managing social media engagement, implementing innovative platform strategies, and analyzing campaign performance to grow the organization's online presence.

Responsibilities

• Create and disseminate effective marketing communications that are consistent with the organization's brand identity
• Utilize platforms such as LinkedIn, Facebook, and relevant industry group websites to reach the organization's target audience
• Propose and execute new functionalities on social media platforms to boost brand recognition and engagement
• Stay up-to-date with social media trends and technologies to ensure the organization's social media strategy is innovative and effective
• Monitor and analyze the performance of marketing initiatives across all social media platforms
• Use analytics tools to track engagement metrics such as likes, shares, comments, and overall reach to gauge the effectiveness of social media campaigns and strategies
• Draft engaging content for posting on all relevant social media platforms
• Plan and schedule content in advance to maintain a consistent and active social media presence
• Employ strategies to increase the organization's social media followers and engagement
• Engage with the community by responding to comments and messages, fostering a positive and interactive online environment

Skills

• Proficiency in using Canva or similar graphic design tools to create visually appealing social media graphics
• Demonstrated ability in designing social media graphics that align with the organization's brand identity
• A creative eye for design and layout, ensuring all content is visually engaging and on-brand
• In-depth knowledge of various social media platforms and their specific requirements
• Understanding of social media trends and how to effectively leverage them to enhance brand visibility
• Strong writing skills, with the ability to craft compelling and engaging content tailored to different platforms
• Competency in using social media analytics tools to measure and interpret the performance of social media activities
• A proactive approach to suggesting and implementing innovative ideas for social media engagement and growth
• Ability to think creatively and outside the box to overcome challenges and reach the organization's target audience

Qualifications

Must Haves

• Proficiency in using Canva or similar graphic design tools to create visually appealing social media graphics
• Demonstrated ability in designing social media graphics that align with the organization's brand identity
• A creative eye for design and layout, ensuring all content is visually engaging and on-brand
• In-depth knowledge of various social media platforms and their specific requirements
• Understanding of social media trends and how to effectively leverage them to enhance brand visibility
• Strong writing skills, with the ability to craft compelling and engaging content tailored to different platforms
• Competency in using social media analytics tools to measure and interpret the performance of social media activities
• A proactive approach to suggesting and implementing innovative ideas for social media engagement and growth
• Ability to think creatively and outside the box to overcome challenges and reach the organization's target audience

Benefits

• Gaining hands-on experience in social media coordination and marketing