Volunteer: Social Media Strategy to Grow Our Audience

Summary

Free Brands is a survivor-led nonprofit that creates entrepreneurship pathways for survivors of trafficking and gender-based violence to build businesses and lasting economic freedom. The volunteer Social Media Strategist will develop a practical strategy to grow an engaged audience before the organization’s December campaign, including platform priorities, content planning, audience growth, and conversion from followers to customers and donors.

Responsibilities

• We would love guidance on which platforms deserve our focus, what to post and how often, how to grow a genuine following rather than a vanity number, and how to sequence our content through the fall so momentum peaks in December
• The deliverable is a clear, practical strategy we can actually execute, including a content calendar framework and the kinds of posts that move people from following us to buying and giving
• We are looking for a strategist who can help us turn scattered posting into an intentional plan that grows our reach and build trust