Creative Strategist

Summary

DREAMLABS partners with fast-growing consumer brands by combining creative strategy, AI-powered workflows, and performance marketing to produce measurable advertising growth. The Creative Strategist leads end-to-end development of paid social ads, including ideation, scripting, talent direction, editing, production management, and performance optimization.

Responsibilities

• Develop performance-driven creative strategies across paid social channels
• Research top-performing ad trends, hooks, and formats to inform creative direction
• Write scripts and creative briefs that align with campaign objectives and audience insights
• Collaborate with media buyers to translate performance data into new ad concepts and creative iterations
• Research content ideas and build inspiration boards to bring new ideas to our content mix
• Help source, brief, and manage UGC creators and on-camera talent
• Direct shoots and provide feedback on tone, pacing, and visual storytelling
• Maintain a consistent pipeline of high-quality content ready for testing and publishing
• Lead, produce, direct on site shoots with talent as needed
• Help brief, review, and deliver assets from 3rd party designers, creators, and agencies
• Edit and produce UGC videos — from raw footage to polished, platform-optimized deliverables
• Experiment with hooks, captions, pacing, and visuals to increase engagement and conversion
• Create original content featuring yourself when relevant to campaign needs
• Analyze creative performance across paid and organic channels to identify winning patterns
• Compile learnings and recommendations for ongoing creative testing
• Continuously evolve strategy based on platform data, outside brand inspiration, consumer behavior, and brand goals
• Build scalable creative systems — content libraries, naming conventions, and workflow templates
• Partner closely with internal teams (paid media, account management, design) to streamline creative execution
• Manage freelance editors or creators as the team scales
• Post top agency content on media social channels once per quarter
• Regularly sit in on client meetings bi-weekly or monthly to be in the know on what’s going on with the accounts
• Join Slack for select clients
• Being a swiss army knife and taking on new responsibilities that the organization needs support with

Skills

• Location: Remote
• Hours: M-F, 40 hours per week

Qualifications

Must Haves

• Location: Remote
• Hours: M-F, 40 hours per week

Benefits

• Remote work