Digital Marketing Campaign Specialist

Summary

DrFirst is a healthcare IT company that provides intelligent medication management and prescription access solutions. The Digital Marketing Campaign Specialist plans, manages, and executes integrated digital marketing campaigns across multiple channels, driving lead generation, conversion, customer retention, and campaign optimization through analytics, marketing automation, and AI tools.

Responsibilities

• Project manage each campaign end to end, delivering on time and on budget across creative, digital, and external partner teams
• Develop and execute integrated marketing campaigns by market segment to win new customers and to upsell and retain current customers
• Coordinate stakeholders so campaigns launch on schedule, stay within budget, and the team has a positive working experience
• Partner with the digital team on reporting, campaign insight, optimization, and pacing toward goals
• Support campaign goals and objectives aligned to broader organizational goals
• Build your own understanding of business priorities, target audiences, the competitor set, and the value DrFirst delivers to clients
• Expand and maintain business unit target lists in real time
• Develop and execute digital campaign tactics across channels including digital advertising, social, email, and events
• Support campaign budget tracking and maintain timelines
• Serve as project manager for each campaign, tracking milestones, dependencies, budget, and production and distribution timelines to deliver on time and in budget
• Develop and implement campaign activities with support from your manager, including content creation for ads, emails, and landing pages, media buying, and event management, while keeping the team aligned and informed
• Manage and collaborate with internal teams across design, copywriting, and production, and with external vendors including agencies and media partners
• Hold quality control and brand consistency across every campaign element
• Track campaign performance through analytics and reporting tools
• Analyze data to identify improvement areas and optimize campaign tactics in real time
• Generate reports and insights for stakeholders

Skills

• Bachelor degree in Marketing, Business, or a related field, or equivalent relevant experience
• 2 to 4 years of marketing or digital marketing experience
• Experience with marketing and sales platforms including HubSpot, Salesforce, and digital advertising platforms
• Hands-on experience using AI tools such as Claude and ChatGPT for campaign planning, content drafting, and reporting, with the judgment to know where AI speeds work up and where it does not
• Ability to take a strategic vision and translate it into tactical execution plans
• Strong organizational and project management skills, with the ability to run multiple workstreams under the guidance of a manager
• Working knowledge of project management tools
• Ability to move forward with incomplete information using an analytical mindset and quantitative aptitude
• Excellent written and oral communication skills, with the ability to articulate ideas in a collaborative and fast paced environment
• Fluency with Microsoft 365 including Word, Excel, OneNote, and PowerPoint
• Strong interpersonal skills and a positive, high ownership attitude
• Willingness to work independently and as part of a team in a fast paced, cross functional environment
• Ability to explain technical concepts to a non technical audience
• Flexibility to take on additional projects and tasks as assigned by your manager
• 80% remote office work
• 20% travel per business requirement
• Experience with process automation or agent building is a plus
• ClickUp is a plus
• Working knowledge of the healthcare IT environment
• Experience at companies with SaaS, software, and mobile products
• Account based marketing program experience
• Paid media buying experience across search, social, and third party healthcare media

Qualifications

Must Haves

• Bachelor degree in Marketing, Business, or a related field, or equivalent relevant experience
• 2 to 4 years of marketing or digital marketing experience
• Experience with marketing and sales platforms including HubSpot, Salesforce, and digital advertising platforms
• Hands-on experience using AI tools such as Claude and ChatGPT for campaign planning, content drafting, and reporting, with the judgment to know where AI speeds work up and where it does not
• Ability to take a strategic vision and translate it into tactical execution plans
• Strong organizational and project management skills, with the ability to run multiple workstreams under the guidance of a manager
• Working knowledge of project management tools
• Ability to move forward with incomplete information using an analytical mindset and quantitative aptitude
• Excellent written and oral communication skills, with the ability to articulate ideas in a collaborative and fast paced environment
• Fluency with Microsoft 365 including Word, Excel, OneNote, and PowerPoint
• Strong interpersonal skills and a positive, high ownership attitude
• Willingness to work independently and as part of a team in a fast paced, cross functional environment
• Ability to explain technical concepts to a non technical audience
• Flexibility to take on additional projects and tasks as assigned by your manager
• 80% remote office work
• 20% travel per business requirement

Nice to Haves

• Experience with process automation or agent building is a plus
• ClickUp is a plus
• Working knowledge of the healthcare IT environment
• Experience at companies with SaaS, software, and mobile products
• Account based marketing program experience
• Paid media buying experience across search, social, and third party healthcare media

Benefits

• Eligible for a Discretionary Performance-based bonus.
• Medical, dental, and vision insurance.
• 401K eligible after 3 months of employment, with 50% company match up to first 5% of salary contributed to the plan with a 3-year vesting schedule.
• HSA for eligible employees enrolled in the HDHP, with a generous company contribution up to $500 for individual coverage and $1000 for family coverage per year.
• 100% company paid short and long-term disability, AD&D, and group life insurance.
• Accrued annual paid time off (PTO) of 18 days for the first 3 years of service, increasing thereafter, and 7 paid holiday days.
• Employee Assistance Program.
• Continuing Education funds up to $1500 annually for eligible programs after 1 year of service.
• Voluntary benefits including FSA, Hospital indemnity, Accident and Critical Illness insurances.
• 80% remote office work.
• DrFirst is committed to being a Remote-First company, creating a dynamic and flexible workplace where everyone thrives, no matter where they log in from.