Summary
Fortra is seeking a creative and results-driven Marketing Campaign Lead to join its marketing team. The role coordinates, executes, and analyzes integrated digital marketing campaigns across multiple channels to drive engagement, generate demand, and accelerate business growth. The position also supports lead nurturing, sales enablement, demand generation, channel marketing, content development, and campaign optimization.
Responsibilities
- Collaborate closely with cross-functional marketing teams to manage campaign timelines, deliverables, budgets, and project objectives
- Plan, coordinate, and execute integrated marketing campaigns across digital channels
- Analyze campaign performance across web, email, social media, and other digital channels, providing recommendations to optimize results
- Assist with the development of marketing content, including blogs, email campaigns, social media content, and promotional materials
- Partner with the sales organization to collect feedback, support sales enablement initiatives, and report on campaign effectiveness
- Monitor key performance indicators (KPIs) and provide actionable insights to improve campaign outcomes and ROI
- Identify opportunities to streamline and improve marketing analysis and reporting processes
- Support lead generation, demand generation, and channel marketing programs aligned with business objectives
- Stay current on digital marketing trends, technologies, and best practices to drive innovation and continuous improvement
- Additional duties as assigned
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3 to 5 years of marketing experience with progressively increasing responsibility
- Well-rounded marketing background that may include lead generation, marketing communications, content marketing, digital marketing, programs, or events
- Proven success managing multiple campaigns and projects simultaneously
- Strong project management and organizational skills
- Excellent time management skills and the ability to prioritize effectively in a fast-paced environment
- Strong analytical and problem-solving capabilities with exceptional attention to detail
- Demonstrated ability to execute strategy and drive results
- Excellent verbal and written communication skills
- Experience within the technology or software industry preferred
- Experience developing and executing digital marketing campaigns preferred
- Experience with social media marketing, SEO, and SEM is a plus
- Familiarity with marketing and CRM platforms such as Microsoft Dynamics CRM, Salesforce CRM, marketing automation tools, Wrike, Google Analytics, and Google Ads is a plus
Qualifications
Must Haves
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3 to 5 years of marketing experience with progressively increasing responsibility
- Well-rounded marketing background that may include lead generation, marketing communications, content marketing, digital marketing, programs, or events
- Proven success managing multiple campaigns and projects simultaneously
- Strong project management and organizational skills
- Excellent time management skills and the ability to prioritize effectively in a fast-paced environment
- Strong analytical and problem-solving capabilities with exceptional attention to detail
- Demonstrated ability to execute strategy and drive results
- Excellent verbal and written communication skills
Nice to Haves
- Experience within the technology or software industry preferred
- Experience developing and executing digital marketing campaigns preferred
- Experience with social media marketing, SEO, and SEM is a plus
- Familiarity with marketing and CRM platforms such as Microsoft Dynamics CRM, Salesforce CRM, marketing automation tools, Wrike, Google Analytics, and Google Ads is a plus
Benefits
- Fully remote work arrangement
- Health, dental, and vision coverage as of hire
- Immediate enrollment in 401(k), HSA, and FSA plans
- Flexible PTO policy
- Tuition and personal enrichment reimbursement
- Option to enroll in ID Theft Protection Program