Summary
eBacon is a financial technology software company focused on financial solutions for businesses, including certified payroll and fringe benefit management for the construction industry. The AI-Enabled Content Strategist will lead AI-integrated content workflows, create B2B marketing copy, manage GEO/AEO strategy, develop email campaigns, and maintain editorial quality and brand consistency.
Responsibilities
- Design and run a content workflow that uses AI tools for research, drafting, repurposing, and optimization, with strong editorial ownership over final output
- Produce B2B marketing copy across email, web, social, blog, and ad channels
- Own GEO/AEO strategy: structure content for visibility in AI-driven search and answer engines, and track how content performs in that environment
- Ghostwrite for executives and produce executive/internal decks and communications
- Build and maintain prompt libraries, AI style guides, and QA processes to keep AI-assisted output on-brand and accurate
- Develop and execute email marketing campaigns, using AI tools for segmentation, subject line testing, and performance analysis
- Evaluate and recommend new AI tools or workflow changes as the space evolves
- Partner with the Copy Lead on messaging strategy and report on content and AI-workflow performance
Skills
- 1+ years hands-on experience running email marketing campaigns on any platform (HubSpot or equivalent)
- 4+ years of content marketing or copywriting experience, B2B/SaaS/fintech preferred
- Demonstrated experience integrating AI tools into a content production workflow, not just occasional use
- Strong prompt engineering skills
- Working knowledge of SEO fundamentals and how GEO/AEO differs from traditional search optimization
- Strong analytical skills and comfort with campaign metrics
- Portfolio showing both traditional copywriting range and AI-assisted work
- All applicants must be legally authorized to work in the United States
- Experience with a marketing email platform (HubSpot, Marketo, Mailchimp, or similar)
- HubSpot experience or certification is a plus
- Experience with GEO/AEO strategy specifically, not just general SEO
- Familiarity with workflow automation tools (Zapier, Make, or similar)
- Experience evaluating or piloting new AI tools for a marketing team
Qualifications
Must Haves
- 1+ years hands-on experience running email marketing campaigns on any platform (HubSpot or equivalent)
- 4+ years of content marketing or copywriting experience, B2B/SaaS/fintech preferred
- Demonstrated experience integrating AI tools into a content production workflow, not just occasional use
- Strong prompt engineering skills
- Working knowledge of SEO fundamentals and how GEO/AEO differs from traditional search optimization
- Strong analytical skills and comfort with campaign metrics
- Portfolio showing both traditional copywriting range and AI-assisted work
- All applicants must be legally authorized to work in the United States
Nice to Haves
- Experience with a marketing email platform (HubSpot, Marketo, Mailchimp, or similar)
- HubSpot experience or certification is a plus
- Experience with GEO/AEO strategy specifically, not just general SEO
- Familiarity with workflow automation tools (Zapier, Make, or similar)
- Experience evaluating or piloting new AI tools for a marketing team
Benefits
- Plenty of PTO
- Health care
- 401K matching
- Fun employee outings