Market Research Analyst II

Summary

Etsy is a global marketplace for unique and creative goods that connects entrepreneurs with buyers. The Market Research Analyst II will influence marketing decision-making by conducting quantitative and qualitative research, analyzing audiences and competitive trends, and delivering insights and recommendations to guide marketing strategy and execution.

Responsibilities

• Partners with Product & Retention Marketing teams to guide marketing strategy and execution
• Independently develop and execute research for tightly-scoped research projects, including developing survey instruments, analyzing data, generating insights and recommendations, and writing reports, while supporting the Product & Retention Marketing Research Lead on more widely-scoped research projects
• Own key aspects of our brand tracking program, including vendor relationships, questionnaire updates, tabulation specs, data analysis, and reporting
• Source and synthesize secondary research, including competitive intelligence
• Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators)
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law

Skills

• Approximately 3+ years experience conducting primary market research, including brand tracking experience
• Familiarity with lifecycle marketing and the ability to translate research into concrete marketing recommendations
• Strong quantitative research skills, including sampling, questionnaire design, data analysis (including strong understanding of statistical testing), and reporting
• Experience conducting research that shapes lifecycle marketing strategy
• Experience conducting product marketing research– such as positioning development, GTM message testing, or value prop testing
• Comfort leveraging AI tools to accelerate research workflows while maintaining human oversight and judgement of outputs
• Excellent data visualization skills, including experience with Google Slides, with the ability to translate complex data into clear narratives
• Strong communication skills
• A collaborative, curious, and pragmatic mindset and the ability to balance methodological rigor with speed

Qualifications

Must Haves

• Approximately 3+ years experience conducting primary market research, including brand tracking experience
• Familiarity with lifecycle marketing and the ability to translate research into concrete marketing recommendations
• Strong quantitative research skills, including sampling, questionnaire design, data analysis (including strong understanding of statistical testing), and reporting
• Experience conducting research that shapes lifecycle marketing strategy
• Experience conducting product marketing research– such as positioning development, GTM message testing, or value prop testing
• Comfort leveraging AI tools to accelerate research workflows while maintaining human oversight and judgement of outputs
• Excellent data visualization skills, including experience with Google Slides, with the ability to translate complex data into clear narratives
• Strong communication skills
• A collaborative, curious, and pragmatic mindset and the ability to balance methodological rigor with speed

Benefits

• While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.
• Eligible for an equity package
• Eligible for an annual performance bonus
• Partially remote work arrangement, with presence in Etsy’s Brooklyn Office once or twice per week depending on proximity to the office