Market Research Analyst or Senior Analyst, Technology Practice

Summary

National Research Group is a global insights and strategy firm focused on content, culture, technology, lifestyle, sports, and gaming. The Research Analyst or Senior Analyst will support quantitative and qualitative technology research projects across the full project lifecycle, from survey design through report delivery, while translating data into actionable insights and leveraging AI-enabled approaches.

Responsibilities

• Support all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis and storytelling
• Projects may include methods such as concept evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, market sizing and segmentation
• Translate data into clear, actionable insights and recommendations through visual, creative and story-driven reports
• Help drive quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy
• Partner closely with internal teams (programming, fieldwork, data processing, design) to keep projects moving forward on tight timelines
• Leverage AI-enabled approaches to enhance the speed, scale, and depth of insight generation across research and storytelling

Skills

• Prior internship or work experience in market research or consumer insights
• You know how to connect the dots and turn complex research findings into clear, compelling narratives. Whether you are writing a report, building a presentation, or presenting to a client, you bring insights to life in a way that captures attention and drives decisions
• You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. You're constantly asking “what's changing?” and “what's next?”—especially when it comes to audiences, technology, and content strategy
• You're skilled at moving from consumer insight to strategic implication, helping answer the question: “So what does this mean for our technology clients?”
• You are a natural problem solver. When something doesn't go as planned, your first instinct is to look for a solution, rather than viewing it as a roadblock
• You're comfortable working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. You have experience visualizing data with tools such as Excel and PowerPoint
• Familiarity with any of the following data analysis techniques would be ideal: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis
• You have experience using AI tools and are thoughtful about how AI can enhance—not replace—insight work
• Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.You are proactive and always keep an eye on the next step
• You have excellent verbal communication skills and are able to communicate clearly and succinctly. You're comfortable asking questions and sharing your point of view
• You notice when font sizes change unexpectedly or a proper noun isn't capitalized. Errors don't get past you and you are always focused on ensuring high levels of quality control and reporting
• Team player who works collaboratively and harmoniously within a team and across teams. You welcome feedback because you have a zest for learning and growing
• You have a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field
• Experience with SPSS, Q, or advanced analytics is a plus but not required
• Additional degrees are welcome!

Qualifications

Must Haves

• Prior internship or work experience in market research or consumer insights
• You know how to connect the dots and turn complex research findings into clear, compelling narratives. Whether you are writing a report, building a presentation, or presenting to a client, you bring insights to life in a way that captures attention and drives decisions
• You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. You're constantly asking “what's changing?” and “what's next?”—especially when it comes to audiences, technology, and content strategy
• You're skilled at moving from consumer insight to strategic implication, helping answer the question: “So what does this mean for our technology clients?”
• You are a natural problem solver. When something doesn't go as planned, your first instinct is to look for a solution, rather than viewing it as a roadblock
• You're comfortable working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. You have experience visualizing data with tools such as Excel and PowerPoint
• Familiarity with any of the following data analysis techniques would be ideal: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis
• You have experience using AI tools and are thoughtful about how AI can enhance—not replace—insight work
• Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.You are proactive and always keep an eye on the next step
• You have excellent verbal communication skills and are able to communicate clearly and succinctly. You're comfortable asking questions and sharing your point of view
• You notice when font sizes change unexpectedly or a proper noun isn't capitalized. Errors don't get past you and you are always focused on ensuring high levels of quality control and reporting
• Team player who works collaboratively and harmoniously within a team and across teams. You welcome feedback because you have a zest for learning and growing
• You have a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field

Nice to Haves

• Experience with SPSS, Q, or advanced analytics is a plus but not required
• Additional degrees are welcome!

Benefits

• Flexible/Remote work with optional usage of our great offices in Culver City or New York
• Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
• Medical, Dental, and Vision Insurance Plans
• 401K with company match
• Generous paid Parental Leave
• Regular performance evaluations with opportunities for promotions and merit increases
• Educational and training reimbursement plan and other training and professional development opportunities
• Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
• Resources available for mental health, inclusive care and family building
• NRGratitude – our company-wide employee recognition program
• Regular team/company events and activities including annual summer and holiday parties
• Pet friendly headquarters and pet insurance options
• Supporting employee growth through learning programs, internal mobility, affinity group participation and leadership development