Retention Marketing Manager

Summary

Flooret is seeking a Retention Marketing Manager to lead their lifecycle marketing initiatives across various channels. The role involves managing agency relationships, developing retention strategies, and ensuring campaign quality while collaborating with multiple teams.

Responsibilities

• Serve as the primary liaison between Flooret and our lifecycle marketing agency, translating strategic direction into clear, actionable briefs
• Manage the shared campaign and flow calendar, ensuring the agency has what they need on time and deliverables come back on schedule
• QA all agency-built campaigns and flows for accuracy, brand voice, and performance best practices before deployment
• Hold the agency accountable to timelines, quality standards, and KPIs; flag risks early and drive resolution
• Partner with the Director of Marketing to develop and refine lifecycle and retention strategy
• Maintain a clear view of the full customer journey and identify opportunities to improve flows, segments, and campaign performance
• Ensure lifecycle programs stay aligned with broader marketing priorities and revenue goals
• Review and refine email/SMS copy for brand voice, clarity, and conversion, whether drafted internally or by the agency
• Partner with Creative on asset needs and ensure design execution matches brand standards
• Own final QA before any campaign or flow goes live
• Collaborate with the Sr. Digital Marketing Manager and agency on segmentation strategy and testing roadmaps
• Monitor weekly channel KPIs, synthesize insights, and present clear recommendations
• Maintain list health, deliverability, and compliance standards
• Own list growth initiatives across onsite popups, landing pages, forms, quizzes, and partnerships
• Partner with Social and Paid teams to support acquisition efforts
• Test and scale new concepts for high-quality subscriber growth
• Align closely with the Director of Marketing on priorities and roadmap
• Partner with Creative, Social, and eCommerce to ensure channel cohesion

Skills

• 3–5+ years in CRM, lifecycle, email/SMS, or retention marketing
• Strong hands-on Klaviyo experience
• Proven project management skills. You keep multiple workstreams organized, on schedule, and don't let things fall through the cracks
• Strong writing skills with sharp attention to brand voice
• Analytical mindset; confident with testing, segmentation, and reporting
• A collaborative, low-ego, positive attitude. You communicate proactively, take ownership without needing to be micromanaged, and work well across teams
• High attention to detail and a genuine passion for polished execution
• Experience managing agency, freelance, or vendor relationships strongly preferred; you know how to brief clearly and hold outside partners accountable
• Experience in interior design, home goods, or home improvement brands is a plus

Qualifications

Must Haves

• 3–5+ years in CRM, lifecycle, email/SMS, or retention marketing
• Strong hands-on Klaviyo experience
• Proven project management skills. You keep multiple workstreams organized, on schedule, and don't let things fall through the cracks
• Strong writing skills with sharp attention to brand voice
• Analytical mindset; confident with testing, segmentation, and reporting
• A collaborative, low-ego, positive attitude. You communicate proactively, take ownership without needing to be micromanaged, and work well across teams
• High attention to detail and a genuine passion for polished execution

Nice to Haves

• Experience managing agency, freelance, or vendor relationships strongly preferred; you know how to brief clearly and hold outside partners accountable
• Experience in interior design, home goods, or home improvement brands is a plus