Retention Marketing Producer

Summary

Sticky Digital is a retention-only email and SMS agency serving direct-to-consumer ecommerce brands. The Retention Marketing Producer owns a portfolio of Shopify brands, leads client relationships, develops lifecycle strategies, manages campaign and flow execution in Klaviyo, and analyzes performance to drive repeat purchases.

Responsibilities

• Own the client relationship day to day, including calls, agendas, recaps, approvals, and the judgment calls in between
• Build and maintain the campaign calendar for each account, balancing promotional pressure against list health and margin
• Brief flows and campaigns with enough specificity that a coordinator or designer can execute without a second meeting: segment criteria, send logic, offer, copy direction, and success metric
• Partner with design on creative that converts, and give feedback that is about performance, not preference
• QA every send before it goes out. Audience, recipient count against recent sends, every link and coupon code, UTMs, timing, and conflicts with anything else hitting that day. A send to the wrong list is the fastest way to lose a client's trust
• Own the flow architecture across the full lifecycle: welcome, post-purchase, browse and cart abandon, replenishment, winback, sunset, and VIP. Audit it, fix what is broken, and build what is missing
• Run segmentation, engagement tiers, and suppression logic, and defend why a smaller send is sometimes the right call
• Monitor deliverability weekly and act before a bounce or complaint trend becomes a placement problem
• Report performance monthly with a narrative, not a screenshot. Explain what moved, why, and what happens next
• Log every test before it launches and read the results when they land
• Protect scope. Surface out-of-scope asks, log them as expansion opportunities, and route them to your Executive Sponsor. You will never be left holding that boundary alone
• Escalate fast. If a client raises a performance concern, you acknowledge it and flag leadership the same business day, with the diagnosis to follow within 48 hours
• Keep your Asana boards accurate and your time logged. Clean data is how we catch problems early

Skills

• Two or more years hands-on in Klaviyo or a comparable ESP, with real flow building and segmentation experience rather than campaign sending alone
• SMS experience in Attentive or Postscript
• Comfort running a client call and holding a point of view in it
• Genuine fluency with numbers, meaning you can look at a drop in revenue per recipient and have a theory about why
• Project management discipline, because you are coordinating a designer, a coordinator, and a client calendar at the same time across several brands
• Klaviyo experience is a must
• Minimum of 2 year of experience running an email marketing program
• Proficiency in writing and editing content for email marketing campaigns
• Basic e-mail conversion rate optimization knowledge
• Familiarity with CAN-SPAM regulations and email best practices
• Experience with Klaviyo analytics
• Strong quantitative and analytical skills to drive data-based decisions
• Exceptional planning, organization, and time management abilities
• Keen attention to detail in all aspects of marketing
• Familiarity with email marketing platforms such as Klaviyo, Attentive, SMSbump, relevant ESP, and SMS tools
• A willingness to learn and a passion for E-commerce marketing and sales
• General knowledge and proficiency in Shopify Apps and how they work in the ecosystem
• Excellent verbal and written communication skills, coupled with a high level of professionalism for client engagement
• Capability to work efficiently and meet deadlines under pressure, ensuring all projects are on track for success
• Helpful but not required: Shopify, loyalty platforms like Yotpo or Smile, subscription platforms like Recharge, Stay, or Skio, and deliverability troubleshooting
• Agency experience strongly preferred

Qualifications

Must Haves

• Two or more years hands-on in Klaviyo or a comparable ESP, with real flow building and segmentation experience rather than campaign sending alone
• SMS experience in Attentive or Postscript
• Comfort running a client call and holding a point of view in it
• Genuine fluency with numbers, meaning you can look at a drop in revenue per recipient and have a theory about why
• Project management discipline, because you are coordinating a designer, a coordinator, and a client calendar at the same time across several brands
• Klaviyo experience is a must
• Minimum of 2 year of experience running an email marketing program
• Proficiency in writing and editing content for email marketing campaigns
• Basic e-mail conversion rate optimization knowledge
• Familiarity with CAN-SPAM regulations and email best practices
• Experience with Klaviyo analytics
• Strong quantitative and analytical skills to drive data-based decisions
• Exceptional planning, organization, and time management abilities
• Keen attention to detail in all aspects of marketing
• Familiarity with email marketing platforms such as Klaviyo, Attentive, SMSbump, relevant ESP, and SMS tools
• A willingness to learn and a passion for E-commerce marketing and sales
• General knowledge and proficiency in Shopify Apps and how they work in the ecosystem
• Excellent verbal and written communication skills, coupled with a high level of professionalism for client engagement
• Capability to work efficiently and meet deadlines under pressure, ensuring all projects are on track for success

Nice to Haves

• Helpful but not required: Shopify, loyalty platforms like Yotpo or Smile, subscription platforms like Recharge, Stay, or Skio, and deliverability troubleshooting
• Agency experience strongly preferred

Benefits

• Remote work arrangement.
• Purpose-built tools for reporting, auditing, briefing, and QA from your first week.