Talent Brand Manager

Summary

GitLab is an intelligent orchestration platform for DevSecOps. The company is seeking a Talent Brand Manager to shape its employer narrative through storytelling, recruitment marketing, candidate education, and experiences, while partnering across the organization to deliver campaigns and content throughout the candidate journey.

Responsibilities

• Translate GitLab’s employer value proposition and company direction into clear, differentiated, and authentic candidate-facing messaging
• Deliver integrated talent brand campaigns across careers content, social media, employer review platforms, talent communities, events, and recruiter channels
• Develop and curate stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab
• Partner with Talent Acquisition to create targeted content and campaigns that support hiring priorities, pipeline generation, and conversion
• Improve candidate journey touchpoints with transparent, consistent, and relevant information throughout the hiring process
• Use content, channel, candidate feedback, and funnel metrics to improve performance and communicate impact
• Collaborate across GitLab to ensure content is accurate, inclusive, culturally relevant, and aligned with our voice
• Manage projects and external partners while improving talent brand processes, systems, reporting, and operations through iteration and thoughtful use of technology and artificial intelligence tools

Skills

• Experience in talent brand, employer brand, recruitment marketing, content strategy, communications, or a related field
• Experience translating a brand or employer value proposition into content, campaigns, or audience experiences
• Strong storytelling, writing, editing, and editorial judgment across multiple channels
• Experience planning and delivering campaigns or programs with multiple stakeholders, dependencies, and deadlines
• Comfort using performance data, audience insights, feedback, and market research to improve outcomes
• Experience influencing across functions and working with senior stakeholders, subject matter experts, creative partners, or vendors
• Ability to manage ambiguity, prioritize competing work, and move from strategy to detailed execution in an asynchronous environment
• A commitment to inclusive, transparent storytelling, alignment with GitLab's values and remote working practices, and applicable work authorization

Qualifications

Must Haves

• Experience in talent brand, employer brand, recruitment marketing, content strategy, communications, or a related field
• Experience translating a brand or employer value proposition into content, campaigns, or audience experiences
• Strong storytelling, writing, editing, and editorial judgment across multiple channels
• Experience planning and delivering campaigns or programs with multiple stakeholders, dependencies, and deadlines
• Comfort using performance data, audience insights, feedback, and market research to improve outcomes
• Experience influencing across functions and working with senior stakeholders, subject matter experts, creative partners, or vendors
• Ability to manage ambiguity, prioritize competing work, and move from strategy to detailed execution in an asynchronous environment
• A commitment to inclusive, transparent storytelling, alignment with GitLab's values and remote working practices, and applicable work authorization

Benefits

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave
• All of our roles are remote