Brand Growth Marketing Manager

Summary

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. The Brand Growth Marketing Manager will expand TRM’s talent brand reach through growth marketing, channel strategy, community activation, social campaigns, events, partnerships, and technical communities. The role will also track performance data, manage programs, and improve engagement and talent pipeline outcomes.

Responsibilities

• Execute talent brand campaigns across organic and paid social, events, partnerships, and community channels
• Partner with the Talent + Marketing teams to adapt and distribute content across the channels and formats most likely to reach priority talent
• Coordinate TRM’s presence at conferences and events, including speaking submissions, sponsorships, promotional materials, and logistics
• Build relationships with technical communities, professional networks, universities, and other talent partners
• Help produce and host community programs, including meetups, panels, and virtual events
• Manage paid campaigns and sponsorships across LinkedIn, newsletters, and relevant technical communities
• Track campaign performance, community engagement, and talent pipeline influence; use insights to recommend improvements
• Identify and test new channels and programs that can expand TRM’s reach with priority talent segments

Skills

• 3–6 years of experience in growth marketing, community marketing, employer brand, events, or a related field
• Experience executing campaigns across social, community, event, or partnership channels
• Strong project management skills and the ability to manage multiple initiatives from planning through execution
• Experience supporting events, sponsorships, meetups, or community programs
• Familiarity with paid social and digital distribution, particularly LinkedIn
• Strong written communication and an eye for how content should be adapted across different channels
• Comfortable using data to evaluate performance and improve campaigns
• High ownership and resourcefulness, with the ability to move quickly in a high-growth environment
• Experience using AI tools and agents to accelerate workflows while maintaining quality
• Minimum 4-hour overlap with EST business hours
• Experience engaging engineering or technical audiences is a strong plus

Qualifications

Must Haves

• 3–6 years of experience in growth marketing, community marketing, employer brand, events, or a related field
• Experience executing campaigns across social, community, event, or partnership channels
• Strong project management skills and the ability to manage multiple initiatives from planning through execution
• Experience supporting events, sponsorships, meetups, or community programs
• Familiarity with paid social and digital distribution, particularly LinkedIn
• Strong written communication and an eye for how content should be adapted across different channels
• Comfortable using data to evaluate performance and improve campaigns
• High ownership and resourcefulness, with the ability to move quickly in a high-growth environment
• Experience using AI tools and agents to accelerate workflows while maintaining quality
• Minimum 4-hour overlap with EST business hours

Nice to Haves

• Experience engaging engineering or technical audiences is a strong plus

Benefits

• This role may be eligible to participate in TRM’s equity plan.
• Remote work arrangement.
• Async-first communication with synchronous check-ins as needed.