Product Marketing Manager

Summary

Gordian is the world’s leading provider of facility and construction cost data, software and services for all phases of the building lifecycle. The Product Marketing Manager will collaborate with various teams to bring new solutions to market, focusing on strategic positioning, go-to-market leadership, and customer-centric innovation.

Responsibilities

• Partner with product management to shape needs, positioning and messaging that resonates with real-world users
• Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities
• Define buyer personas, buyer needs, and map the journey from awareness to adoption
• Translate technical features into clear, compelling value for our buyers and customers
• Own the go-to-market marketing strategy and process for new products and major updates
• Support the cross-functional launch planning with sales enablement, product management, and marketing
• Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue
• Track performance and iterate and optimize
• Build feedback loops with customers to inform product and messaging decisions
• Collaborate with sales and customer success to surface insights from the field
• Contribute to thought leadership and industry conversations-especially in construction tech-through blogs, short-form video, webinars, live- presentations, customer conversations
• Ensure our messaging reflects the real-world challenges and wins of our users
• Drive measurable revenue growth through product adoption and usage
• Shape how we talk about our products, internally and externally
• Bring the voice of the customer into everything we do
• Make our team (and our users) smarter with every project you touch

Skills

• Bachelor's Degree
• 4+ years in product marketing, product management, or marketing in B2B SaaS
• Experience leading product launches and working closely with Product teams
• Strong writing and storytelling skills, you know how to make complex ideas simple
• Curious, collaborative, and always looking for ways to improve
• Up to 15% travel
• Product marketing experience in construction tech
• Experience in construction technology, such as estimation, data, project management construction software
• Pragmatic Marketing certification a plus
• Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus

Qualifications

Must Haves

• Bachelor's Degree
• 4+ years in product marketing, product management, or marketing in B2B SaaS
• Experience leading product launches and working closely with Product teams
• Strong writing and storytelling skills, you know how to make complex ideas simple
• Curious, collaborative, and always looking for ways to improve
• Up to 15% travel

Nice to Haves

• Product marketing experience in construction tech
• Experience in construction technology, such as estimation, data, project management construction software
• Pragmatic Marketing certification a plus
• Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus

Benefits

• Medical, dental, vision, life and LTD insurance
• HSA
• 401(k) retirement plan