Product Marketing Manager

Summary

Gordian, a Fortive company, provides facility and construction cost data, software, and services for all phases of the building lifecycle. The Product Marketing Manager, Estimation Solutions will shape product positioning, lead go-to-market strategies and launches, develop customer-focused messaging and campaigns, and use market and customer insights to drive adoption and revenue.

Responsibilities

• Partner with product management to shape needs, positioning and messaging that resonates with real-world users
• Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities
• Define buyer personas, buyer needs, and map the journey from awareness to adoption
• Translate technical features into clear, compelling value for our buyers and customers
• Own the go-to-market marketing strategy and process for new products and major updates
• Support the cross-functional launch planning with sales enablement, product management, and marketing
• Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue
• Track performance and iterate and optimize
• Build feedback loops with customers to inform product and messaging decisions
• Collaborate with sales and customer success to surface insights from the field
• Contribute to thought leadership and industry conversations-especially in construction tech-through blogs, short-form video, webinars, live- presentations, customer conversations
• Ensure our messaging reflects the real-world challenges and wins of our users

Skills

• Bachelor's Degree
• 4+ years in product marketing, product management, or marketing in B2B SaaS
• Experience leading product launches and working closely with Product teams
• Strong writing and storytelling skills, you know how to make complex ideas simple
• Curious, collaborative, and always looking for ways to improve
• Up to 15% travel
• Experience in construction technology, such as estimation, data, project management construction software preferred
• Pragmatic Marketing certification a plus
• Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus

Qualifications

Must Haves

• Bachelor's Degree
• 4+ years in product marketing, product management, or marketing in B2B SaaS
• Experience leading product launches and working closely with Product teams
• Strong writing and storytelling skills, you know how to make complex ideas simple
• Curious, collaborative, and always looking for ways to improve
• Up to 15% travel

Nice to Haves

• Experience in construction technology, such as estimation, data, project management construction software preferred
• Pragmatic Marketing certification a plus
• Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• LTD insurance
• Health Savings Account (HSA)
• 401(k) retirement plan
• Structured learning opportunities
• Clear path for advancement
• Direct exposure to senior leadership