Content Marketing Manager

Summary

Higher Logic is a community solutions company that helps associations and growth-stage businesses build more engaged relationships with customers and members. The Content Marketing Manager will develop and manage content projects across formats and channels, support organic social media, apply SEO practices, and collaborate with internal and external partners to produce audience-focused content.

Responsibilities

• Create blog posts, ebooks, guides, webinar content, website copy, organic social content, and occasional email or campaign copy
• Contribute ideas to the broader editorial calendar by identifying audience needs, industry developments, and timely content opportunities
• Manage assigned content projects from initial concept through research, drafting, stakeholder review, revision, publication, and promotion
• Help manage Higher Logic’s organic social media channels, including content planning, writing, scheduling, publishing, engagement, and performance reporting
• Create social media carousels, short-form videos, and other visual content using established design templates
• Interview and collaborate with subject matter experts to translate complex ideas, product information, research, and industry trends into clear and useful content
• Adapt messaging for different audiences, formats, and channels while maintaining a consistent Higher Logic brand voice
• Apply SEO and digital discoverability best practices to content planning and production
• Manage freelance writers and other external content partners when projects are outsourced, including developing briefs, providing feedback, and maintaining deadlines and quality standards
• Review content and social performance to identify lessons and opportunities for improvement
• Collaborate closely with demand generation, product marketing, customer marketing, brand, design, subject matter experts, and other partners across Higher Logic
• Conduct all business in accordance with Higher Logic values, policies, and procedures

Skills

• At least three years of relevant experience in content marketing, editorial, communications, or a related field
• Experience writing and editing both long-form and short-form content for multiple formats
• Working knowledge of SEO principles and their application to content creation
• Comfort using AI-powered tools and documented workflows to accelerate content development, streamline repeatable tasks, and improve team efficiency, while maintaining strong editorial judgment and quality control
• Strong editorial judgment and the ability to turn complex or loosely defined topics into accessible, audience-focused content
• Strong project-management and organizational skills, with the ability to manage multiple projects and deadlines
• The initiative and judgment to move work forward independently while knowing when to seek input or collaboration
• Comfort using performance data to evaluate content and inform future work
• Experience collaborating with designers, marketers, subject matter experts, and other stakeholders
• A bachelor's degree in marketing, communications, journalism, or a related field, or equivalent relevant professional experience
• Experience managing organic social media channels for a brand or organization
• Experience managing freelance writers, agencies, or content vendors
• Familiarity with B2B SaaS, associations, membership organizations, online communities, or marketing technology
• Familiarity with tools such as WordPress, Semrush, GA4, HubSpot, Salesforce, Hootsuite, Canva, ChatGPT, or Riverside

Qualifications

Must Haves

• At least three years of relevant experience in content marketing, editorial, communications, or a related field
• Experience writing and editing both long-form and short-form content for multiple formats
• Working knowledge of SEO principles and their application to content creation
• Comfort using AI-powered tools and documented workflows to accelerate content development, streamline repeatable tasks, and improve team efficiency, while maintaining strong editorial judgment and quality control
• Strong editorial judgment and the ability to turn complex or loosely defined topics into accessible, audience-focused content
• Strong project-management and organizational skills, with the ability to manage multiple projects and deadlines
• The initiative and judgment to move work forward independently while knowing when to seek input or collaboration
• Comfort using performance data to evaluate content and inform future work
• Experience collaborating with designers, marketers, subject matter experts, and other stakeholders
• A bachelor's degree in marketing, communications, journalism, or a related field, or equivalent relevant professional experience

Nice to Haves

• Experience managing organic social media channels for a brand or organization
• Experience managing freelance writers, agencies, or content vendors
• Familiarity with B2B SaaS, associations, membership organizations, online communities, or marketing technology
• Familiarity with tools such as WordPress, Semrush, GA4, HubSpot, Salesforce, Hootsuite, Canva, ChatGPT, or Riverside

Benefits

• A remote working environment, with access to Higher Logic’s Arlington-area headquarters for employees located near Washington, D.C.
• Comprehensive health benefits package.
• 401(k) plan with employer match.
• Healthcare and dependent-care flexible spending account.
• Company short-term and long-term disability insurance.
• Company culture that recognizes its employees.
• Room for growth and development and management that cares about your professional growth and will help you achieve your goals.
• Significant advancement opportunities for outstanding performers.