Coordinator - Sportsbook CRM

Summary

Hard Rock Digital is an online sportsbook, casino, and social casino company focused on building digital gaming products and technologies. The Coordinator will support the Sportsbook CRM team by executing customer messaging, coordinating campaigns, and ensuring marketing materials are accurate, consistent, and deployed on time.

Responsibilities

• Execute customer conversion, retention and reactivation messaging and engagement strategies
• Coordinate both pre-planned and real-time messaging to align with customer needs and business objectives
• Handle the day-to-day execution of messaging content to ensure quality and consistency
• Review and validate all copy and graphic materials for accuracy and quality upon receipt
• Ensure all marketing and promotional materials are accurately and timely deployed to meet established deadlines

Skills

• In this team, we need people who have a deep understanding of real money online gaming customers, the games, promotions and product features that produce ongoing world-class customer experiences, what the key competitors are up to and the wider market trends
• 2+ years of experience in CRM in the online gaming or sportsbook industry
• Proficiency in CRM software (e.g. Braze, Optimove), email marketing platforms, and data analysis tools
• Strong ability to analyze data, generate insights, and make data-driven decisions
• Excellent written and verbal communication skills to interact with customers and internal teams
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
• Understanding of customer needs and behaviors to create personalized and impactful CRM strategies
• Ability to identify issues and implement effective solutions quickly
• Team Player: Ability to work collaboratively with cross-functional teams to achieve common goals

Qualifications

Must Haves

• In this team, we need people who have a deep understanding of real money online gaming customers, the games, promotions and product features that produce ongoing world-class customer experiences, what the key competitors are up to and the wider market trends
• 2+ years of experience in CRM in the online gaming or sportsbook industry
• Proficiency in CRM software (e.g. Braze, Optimove), email marketing platforms, and data analysis tools
• Strong ability to analyze data, generate insights, and make data-driven decisions
• Excellent written and verbal communication skills to interact with customers and internal teams
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
• Understanding of customer needs and behaviors to create personalized and impactful CRM strategies
• Ability to identify issues and implement effective solutions quickly
• Team Player: Ability to work collaboratively with cross-functional teams to achieve common goals

Benefits

• Competitive pay and benefits
• Flexible vacation allowance
• A hybrid / remote working environment
• Startup culture backed by a secure, global brand