Marketing Campaign Specialist

Summary

Harvest Hosts is a high-growth RV travel technology company operating a network of RV camping and travel brands. The Marketing Campaign Specialist will execute multi-channel campaigns to recruit prospective Hosts, using creative content, HubSpot, audience research, segmentation, and funnel analytics to grow the Host networks.

Responsibilities

• Generate & Build Prospect Audiences: Research priority industries, identify prospective Hosts, and build quality audiences through prospect sourcing, validation, and segmentation
• Create Campaign Content: Write compelling campaign copy, including marketing emails and sales sequences, and create polished assets in Canva such as one-pagers, case studies, sales collateral, presentations, and event materials
• Execute Marketing Campaigns: Build, launch, and optimize multi-channel Host recruiting campaigns across email, landing pages, direct mail, webinars, events, and emerging channels, with a focus on segmentation, personalization, testing, and deliverability
• Execute in HubSpot: Build and manage emails, sequences, landing pages, forms, segments, and campaign reporting in HubSpot Marketing Hub, with working knowledge of workflows and marketing automation
• Analyze & Improve Performance: Analyze lead generation, campaign, and funnel performance to identify trends, understand lead quality and conversion, and recommend improvements
• Collaborate & Own the Details: Partner with Account Executives and internal teams to keep campaigns moving from kickoff through launch, while managing deadlines, performing thorough QA, and proactively communicating progress and risks

Skills

• Hands-on experience with B2B lead generation and multi-channel marketing campaigns, including prospect research and audience building
• Hands-on HubSpot Marketing Hub experience required, with experience building and executing marketing campaigns
• Strong email marketing and writing skills, with an understanding of segmentation, testing, deliverability, and campaign optimization
• Strong analytical skills with experience using HubSpot reports and dashboards to analyze full-funnel data, identify trends, explain performance, and recommend improvements
• Experience using Canva to create polished, on-brand marketing and sales assets
• Strong organization, attention to detail, and follow-through, with experience using Asana or a similar project management tool to manage multiple campaigns and deadlines
• Remote applicants must be based in the United States and may not work from the following states: CA, HI or AK
• HubSpot Marketing Hub certification is a plus
• Portfolio or work samples demonstrating email marketing, campaign execution, or creative work are encouraged

Qualifications

Must Haves

• Hands-on experience with B2B lead generation and multi-channel marketing campaigns, including prospect research and audience building
• Hands-on HubSpot Marketing Hub experience required, with experience building and executing marketing campaigns
• Strong email marketing and writing skills, with an understanding of segmentation, testing, deliverability, and campaign optimization
• Strong analytical skills with experience using HubSpot reports and dashboards to analyze full-funnel data, identify trends, explain performance, and recommend improvements
• Experience using Canva to create polished, on-brand marketing and sales assets
• Strong organization, attention to detail, and follow-through, with experience using Asana or a similar project management tool to manage multiple campaigns and deadlines
• Remote applicants must be based in the United States and may not work from the following states: CA, HI or AK

Nice to Haves

• HubSpot Marketing Hub certification is a plus
• Portfolio or work samples demonstrating email marketing, campaign execution, or creative work are encouraged

Benefits

• Fully remote company
• Unlimited PTO
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) with employer match
• A fun work environment