Allergy Research Group
Posted 44 days agoVerified live 1d ago
Marketplaces Growth Marketing Manager (Primal Harvest)
Brief overview
Remote
3+ yrsMinimum
Amazon AdvertisingMarketplace Performance ManagementAmazon DSP / Programmatic AdvertisingCampaign Testing and OptimizationMedia Strategy and PlanningIncrementality and Lift TestingPerformance Reporting FrameworkseCommerceCross-functional Influence
About the company
Allergy Research Groupallergyresearchgroup.com
Allergy Research Group manufactures and commercializes hypoallergenic and nutritional supplements.
Job description
Summary
Primal Harvest is a holistic wellness brand offering natural supplements and wellness products. The Marketplaces Growth Marketing Manager will lead media, analytics, and growth across Amazon and other marketplaces in the United States and Europe, owning strategy, campaign execution, optimization, reporting, testing, and revenue and margin growth.
Responsibilities
- Own media strategy, planning, execution, and optimization across Amazon and other marketplaces
- Manage budgets, bidding, and campaign structure to maximize revenue and efficiency
- Partner closely with an external media agency to execute marketplace campaigns, while maintaining the ability to work directly within Amazon Ads and other marketplace platforms to optimize campaigns and improve performance when needed
- Lead execution across all Amazon ad products:
- Sponsored Products, Sponsored Brands, Sponsored Display
- Amazon DSP / Programmatic
- STV and emerging formats
- Scale media efforts across additional marketplaces (Walmart, Target, etc.)
- Identify and scale high-performing campaigns, products, and audiences
- Drive continuous testing across:
- Keyword strategy and targeting
- Creative formats and messaging
- Bidding strategies and placements
- Optimize for both short-term efficiency (ROAS/CAC) and long-term growth (TACoS, LTV)
- Identify and unlock new growth opportunities across marketplaces, including new ad formats, audiences, and expansion channels
- Continuously evolve media strategy based on performance data, market dynamics, and competitive landscape
- Build and own reporting frameworks to track key performance metrics and translate data into clear insights and strategic recommendations
- Monitor and drive performance across key KPIs (CAC, LTV, ROAS, ACOS, TACoS, CVR, SOV / ranking)
- Own competitive intelligence across marketplaces, leveraging tools and data to track competitors, identifying trends, and share actionable insights across the organization
- Design and execute incrementality and lift tests tied to promotions, campaigns, and product launches
- Identify and validate new growth opportunities through structured experimentation
- Identify opportunities to improve efficiency, scalability, and performance
- Stay ahead of marketplace media trends, tools, and platform innovations
Skills
- 3–5+ years of hands-on0Amazon Advertising experience
- Proven0track record0scaling marketplace revenue and efficiency through direct campaign ownership
- Experience owning marketplace performance end-to-end (Amazon0required; Walmart, Target, or other marketplaces a plus)
- Deep experience executing across:
- Sponsored Products, Sponsored Brands, Sponsored Display
- Amazon DSP / programmatic (required)
- Demonstrated ability to build, test, and0scale0campaigns from scratch, translating strategy into measurable results
- Strong0ability to influence cross-functional stakeholders and0drive impact
- Experience managing or partnering with external media agencies while0maintaining0ownership of strategy, performance, and business outcomes
- Proven ability to translate campaign0objectives0into0clear, measurable strategies
- Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
- Video / Streaming TV (STV) (preferred)
- Experience in CPG, supplements, or eCommerce preferred
Qualifications
Must Haves
- 3–5+ years of hands-on0Amazon Advertising experience
- Proven0track record0scaling marketplace revenue and efficiency through direct campaign ownership
- Experience owning marketplace performance end-to-end (Amazon0required; Walmart, Target, or other marketplaces a plus)
- Deep experience executing across:
- Sponsored Products, Sponsored Brands, Sponsored Display
- Amazon DSP / programmatic (required)
- Demonstrated ability to build, test, and0scale0campaigns from scratch, translating strategy into measurable results
- Strong0ability to influence cross-functional stakeholders and0drive impact
- Experience managing or partnering with external media agencies while0maintaining0ownership of strategy, performance, and business outcomes
- Proven ability to translate campaign0objectives0into0clear, measurable strategies
- Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
Nice to Haves
- Video / Streaming TV (STV) (preferred)
- Experience in CPG, supplements, or eCommerce preferred
Benefits
- Remote work arrangement
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