Omnichannel Marketing Specialist III

Summary

H.B. Fuller is a global adhesives, coatings, and sealants company. The Omnichannel Marketing Specialist III will execute marketing strategies for North America Distribution, manage digital content and campaigns, analyze market and customer insights, and support product launches, commercialization, and cross-functional marketing initiatives.

Responsibilities

• Execute marketing strategies supporting North America Distribution growth priorities
• Manage digital content across distributor, customer, and product platforms
• Analyze customer insights, market trends, competitive intelligence, and campaign performance
• Execute digital campaigns across SEO/SEM, social media, webinars, advertising, and lead generation
• Develop presentations, videos, newsletters, social content, and sales enablement materials
• Support product launches, portfolio transitions, commercialization, and value propositions
• Coordinate cross-functional marketing projects, customer meetings, and industry events
• Maintain product, market, and segmentation information within business systems

Skills

• Bachelor's degree with 3+ years of related marketing, communications, or commercial experience, or associate degree with 5+ years of related experience
• Professional fluency in written and spoken English
• Proficiency with Microsoft Excel, PowerPoint, and Word
• Experience managing cross-functional projects and competing priorities
• Experience with market research, customer insights, or competitive analysis
• Experience executing digital marketing and lead-generation campaigns
• Experience creating marketing content using tools such as Canva
• Proficiency with business platforms such as BI and SAP

Qualifications

Must Haves

• Bachelor's degree with 3+ years of related marketing, communications, or commercial experience, or associate degree with 5+ years of related experience
• Professional fluency in written and spoken English
• Proficiency with Microsoft Excel, PowerPoint, and Word
• Experience managing cross-functional projects and competing priorities

Nice to Haves

• Experience with market research, customer insights, or competitive analysis
• Experience executing digital marketing and lead-generation campaigns
• Experience creating marketing content using tools such as Canva
• Proficiency with business platforms such as BI and SAP

Benefits

• Competitive total rewards package
• Comprehensive benefits
• Incentive and recognitions programs
• Health & wellness benefits
• 401K contributions
• Paid time off
• Paid holidays
• Eligibility may vary.