B2B Lifecycle Marketing Manager

Summary

ElevenLabs is an AI research and product company transforming how we interact with technology. They are seeking a B2B Lifecycle Marketing Manager to own the email, in-product, and nurture programs that turn interest into pipeline across ElevenLabs' B2B funnel.

Responsibilities

• Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels
• Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals
• Manage the marketing-to-sales handoff in partnership with RevOps and Sales — clean data, clear SLAs, tight feedback loops
• Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging
• Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs
• Report on pipeline and revenue influence from lifecycle programs, and use that data to prioritize what to build next
• Continuously test and iterate on messaging, timing, and triggers across the funnel — from signup to expansion

Skills

• 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
• Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
• Working knowledge of Salesforce and how marketing and sales data connect end-to-end
• Experience building and managing lead scoring and MQL/SQL/PQL funnels
• Experience running or supporting ABM programs for target accounts
• Strong analytical skills — comfortable owning funnel metrics and translating data into action
• Excellent cross-functional communication, especially with Sales and RevOps
• Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation
• Experience marketing to developer or technical buyer personas
• Familiarity with product-led growth motions and PQL-to-enterprise conversion
• SQL or basic data querying skills

Qualifications

Must Haves

• 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
• Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
• Working knowledge of Salesforce and how marketing and sales data connect end-to-end
• Experience building and managing lead scoring and MQL/SQL/PQL funnels
• Experience running or supporting ABM programs for target accounts
• Strong analytical skills — comfortable owning funnel metrics and translating data into action
• Excellent cross-functional communication, especially with Sales and RevOps

Nice to Haves

• Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation
• Experience marketing to developer or technical buyer personas
• Familiarity with product-led growth motions and PQL-to-enterprise conversion
• SQL or basic data querying skills

Benefits

• Annual discretionary stipend
• Annual discretionary stipend to meet up with colleagues each year, however you choose
• Annual company offsite (past offsites have included Croatia and Italy)
• Monthly co-working stipend