Account Manager, Influencer Relations

Summary

HealthCentral is a health experience company at the intersection of media, community, and culture. The Account Manager, Influencer Relations will manage influencer relationships, execute healthcare influencer marketing campaigns, and ensure seamless communication between clients, influencers, and internal teams.

Responsibilities

• Cultivate and manage strong, long-term client relationships, ensuring satisfaction, retention, and overall campaign success
• Coordinate and lead client touch-base meetings to maintain alignment on campaign milestones, deliverables, and performance
• Participate in strategic discussions with cross-functional teams to optimize influencer selection, messaging approaches, and campaign performance based on analytics and evolving client needs
• Assist in identifying the most relevant influencers for each campaign, leveraging clinical expertise, audience demographics, and platform performance to ensure impactful content
• Oversee influencer contracts from initiation through completion, ensuring compliance, accuracy, and proper documentation within Medfluencers proprietary database
• Support contract execution and renegotiations while ensuring all agreements, updates, and relevant data are accurately logged in the CRM
• Track and manage all campaign-related contracts and agreements—including SOWs, NDAs (client and influencer), brand deal agreements, and usage rights documentation
• Oversee and review all content delivered by HCP influencers for alignment with client briefs, campaign messaging, and brand guidelines
• Ensure all influencer content undergoes full compliance review, including: Medical Accuracy using PULSE tools, MLR/PRC regulatory review via our partner ProPharma, and FTC advertising compliance
• Monitor all applicable campaigns for AE/SAE compliance in accordance with Medfluencers and/or client pharmacovigilance protocols
• Coordinate campaign progress and maintain proactive, transparent communication with clients and influencers throughout each campaign lifecycle
• Provide weekly updates to clients including content status, upcoming deliverables, risks, and high-level performance highlights
• Collaborate with the Creative, Operations, and Strategy teams to ensure seamless workflow and timely deliverable execution
• Analyze campaign performance data to identify trends, assess effectiveness, and recommend optimizations for future campaigns
• Report on key success metrics, audience engagement patterns, and content performance insights to drive continuous improvement
• Ensure accurate tracking and communication of influencer payment schedules to the finance team, and VP, Digital Opinion Leader Services to maintain accurate financial reporting
• Ensure timely and accurate processing of influencer payments with the finance team
• Support invoice tracking and maintain organized documentation for all financial obligations related to assigned campaigns

Skills

• 3+ years of experience in influencer relations, communications, or a related field
• Bachelor's degree required
• Excellent communication, relationship-building, and project management skills
• Proficiency in CRM platforms (e.g., Monday.com) and social media platforms (Instagram, TikTok, LinkedIn)
• Familiarity with podcast production, email marketing, and PR outreach
• Ability to multitask, prioritize, and manage multiple client expectations simultaneously
• Comfortable working within a remote setting and across EST business hours, with occasional extended hours for special events or deadlines
• Ability to thrive in a collaborative team environment while driving individual initiative and success
• Previous experience working with healthcare or medical influencers is highly preferred

Qualifications

Must Haves

• 3+ years of experience in influencer relations, communications, or a related field
• Bachelor's degree required
• Excellent communication, relationship-building, and project management skills
• Proficiency in CRM platforms (e.g., Monday.com) and social media platforms (Instagram, TikTok, LinkedIn)
• Familiarity with podcast production, email marketing, and PR outreach
• Ability to multitask, prioritize, and manage multiple client expectations simultaneously
• Comfortable working within a remote setting and across EST business hours, with occasional extended hours for special events or deadlines
• Ability to thrive in a collaborative team environment while driving individual initiative and success

Nice to Haves

• Previous experience working with healthcare or medical influencers is highly preferred

Benefits

• Flexible remote working culture allowing employees to work from agreed upon work locations
• Comprehensive medical/dental/vision benefits
• 401K
• 21 days PTO
• 6 Wellness Days
• 2 Volunteer Days
• 2 Floating Holidays
• An extensive holiday schedule along with Summer Fridays