Sales Enablement Specialist

Summary

Hitachi Global Air Power is a global industrial compressed air manufacturer creating solutions that power industries worldwide. The Sales Enablement Specialist will improve sales effectiveness by managing sales content, supporting product launches, developing training and sales tools, and collaborating with sales, marketing, and product management teams. The role also tracks enablement metrics and facilitates feedback between the field and product teams.

Responsibilities

• Sales Library & Content Management: Lead the strategy and maintenance of the Internal Sales Portal/Library. You will curate, tag, and organize all sales collateral, Technical Documents, Drawings, and Product Manuals to ensure "single-source-of-truth" access for the field
• Product Management Collaboration: Partner with Product Managers to translate high-level Product Line Strategy, Roadmaps, and Global Market Requirements into digestible, sales-ready content and playbooks
• GTM & Launch Readiness: Lead the sales execution of Product Launches. This includes participation in NPD launch teams in order to provide sales input prior to launch and working with Product Management team to develop needed sales collateral, including competitive "Battlecards" derived from Portfolio and Competitive Analysis
• Content Creation: Work with Product Management to transform raw technical specs into compelling Sales Success Stories, Case Studies, and Value-Based Presentations
• Commercial Excellence: Enable the sales team on Pricing Strategy and Margin Excellence, ensuring reps can effectively defend price and articulate ROI in complex industrial environments
• Training & Certification: Design and deliver Sales Training curriculum, from onboarding through level 3 content/certification. Also, ensure the sales team is proficient in using CRM, dashboards, and sales enablement technologies (e.g., Showpad)
• Voice of the Field: Facilitate the feedback loop between the field and the factory, providing Voice of Customer (VoC) and Voice of Distributor insights to the Innovation / Product Management teams
• Metrics & Analytics: Track and report key enablement metrics such as content utilization within the library, training effectiveness, and sales productivity

Skills

• Bachelor's degree in Business, Marketing, or Engineering
• 3-5 years of experience in Sales enablement, Sales training, Sales process, Marketing, Sales support or a related role- in a manufacturing or industrial equipment company, preferably within the compressed air industry
• Proficiency with e-learning tools, development and implementation
• Experience building sales tools, playbooks, training and certification programs
• Strong understanding of sales processes and methodologies
• Excellent communication, presentation, and interpersonal skills
• Proven ability to create and deliver effective training programs
• Experience with CRM platforms such as Salesforce or Microsoft Dynamics
• Creative and strategic problem-solving skills
• Strong project management skills and the ability to manage multiple priorities
• Familiarity with Sandler sales methodology preferred
• Strong communicator
• Adaptable and flexible
• Collaborative and consensus-driven
• Resourceful and proactive
• Takes initiative and follows through
• MBA is a plus
• Industrial knowledge of Air Compressor, Air Treatment and Systems is a plus

Qualifications

Must Haves

• Bachelor's degree in Business, Marketing, or Engineering
• 3-5 years of experience in Sales enablement, Sales training, Sales process, Marketing, Sales support or a related role- in a manufacturing or industrial equipment company, preferably within the compressed air industry
• Proficiency with e-learning tools, development and implementation
• Experience building sales tools, playbooks, training and certification programs
• Strong understanding of sales processes and methodologies
• Excellent communication, presentation, and interpersonal skills
• Proven ability to create and deliver effective training programs
• Experience with CRM platforms such as Salesforce or Microsoft Dynamics
• Creative and strategic problem-solving skills
• Strong project management skills and the ability to manage multiple priorities
• Familiarity with Sandler sales methodology preferred
• Strong communicator
• Adaptable and flexible
• Collaborative and consensus-driven
• Resourceful and proactive
• Takes initiative and follows through

Nice to Haves

• MBA is a plus
• Industrial knowledge of Air Compressor, Air Treatment and Systems is a plus

Benefits

• Flexible remote work arrangement