Summary
Hitachi Vantara is a data infrastructure company serving enterprises and other organizations with mission-critical workloads. The Solutions Product Marketing Manager will own go-to-market strategy and execution for the Business Applications & Databases domain, translating complex technology into differentiated positioning, messaging, value propositions, and customer-facing assets. The role also supports sales and partner enablement and executes solution plays across Data & Cyber Resilience and Virtualization & Cloud.
Responsibilities
- **Domain go-to-market.** Strategy and execution for Business Applications & Databases: positioning, messaging, target audiences, buyer needs, and the solution narrative. This is yours to define, not to inherit
- **Value propositions that hold up.** Translate solution strategy and technical capability into differentiated, outcome-led stories that survive contact with enterprise buyers, sellers, and partners
- **Customer-facing assets that get used.** Solution pages, solution profiles, data sheets, sales presentations, and sales tools — accurate, differentiated, and built for how buyers actually evaluate
- **Sales and partner enablement.** Assets and readiness that support the buyer journey from awareness through purchase, strengthen field readiness, and activate partners
- **Cross-domain execution.** Established go-to-market plans and priority solution plays across Data & Cyber Resilience and Virtualization & Cloud
- **Cross-functional alignment.** Work with product, sales, technical, partner, and marketing teams across messaging, content, enablement, campaigns, launches, and solution plays
- **The evidence base.** Gather and synthesize customer, market, competitive, analyst, and field input — then use it to sharpen differentiation, validate technical accuracy, and challenge positions that the evidence no longer supports
- **Delivery at pace.** Multiple deliverables, stakeholder reviews, and shifting priorities, held to a high bar for quality, consistency, and timeliness
Skills
- 3–5 years in product marketing, solutions marketing, product management, technical marketing, or enterprise B2B technology marketing
- Experience owning or supporting go-to-market strategy and execution — solution launches, campaigns, sales plays, or related commercialization work
- Proven ability to translate complex technical capability into clear positioning, messaging, value propositions, and customer-facing content
- Experience building solution-oriented assets and enablement materials: web pages, solution briefs, data sheets, sales presentations, and sales tools
- Experience supporting sales enablement, partner marketing, channel enablement, or field-readiness programs
- Experience in a global enterprise technology environment, or supporting complex, multi-stakeholder B2B buying cycles
- Strong analytical skills. You can read a market, interrogate customer, analyst, and competitive input, and build an evidence-backed case for a position
- Strong writing and editing, with the judgment to know when a claim needs a proof point behind it
- Demonstrated ability to work independently and collaborate across product, sales, technical, partner, and marketing stakeholders
- Experience marketing to enterprise technology buyers and influencers across workload, application, or database modernization
- Familiarity with hybrid cloud, data infrastructure, enterprise data management, data protection, cybersecurity, or governance risk and compliance
- Experience developing narratives or programs for highly regulated industries
- Fluency with AI and LLM tools to accelerate research, content development, analysis, and go-to-market workflows
Qualifications
Must Haves
- 3–5 years in product marketing, solutions marketing, product management, technical marketing, or enterprise B2B technology marketing
- Experience owning or supporting go-to-market strategy and execution — solution launches, campaigns, sales plays, or related commercialization work
- Proven ability to translate complex technical capability into clear positioning, messaging, value propositions, and customer-facing content
- Experience building solution-oriented assets and enablement materials: web pages, solution briefs, data sheets, sales presentations, and sales tools
- Experience supporting sales enablement, partner marketing, channel enablement, or field-readiness programs
- Experience in a global enterprise technology environment, or supporting complex, multi-stakeholder B2B buying cycles
- Strong analytical skills. You can read a market, interrogate customer, analyst, and competitive input, and build an evidence-backed case for a position
- Strong writing and editing, with the judgment to know when a claim needs a proof point behind it
- Demonstrated ability to work independently and collaborate across product, sales, technical, partner, and marketing stakeholders
Nice to Haves
- Experience marketing to enterprise technology buyers and influencers across workload, application, or database modernization
- Familiarity with hybrid cloud, data infrastructure, enterprise data management, data protection, cybersecurity, or governance risk and compliance
- Experience developing narratives or programs for highly regulated industries
- Fluency with AI and LLM tools to accelerate research, content development, analysis, and go-to-market workflows
Benefits
- Employees are eligible to participate in Hitachi Vantara’s bonus/variable/commission pay programs, where applicable, and are subject to the program’s conditions and restrictions.
- Industry-leading benefits, support, and services that look after your holistic health and wellbeing.
- Flexible arrangements that work for you (role and location dependent).
- A sense of belonging, autonomy, freedom, and ownership.