Digital PR Manager

Summary

Ignite Visibility is a nationally recognized digital marketing agency focused on delivering results for leading brands. The Digital PR Manager will lead link-building and online visibility initiatives by developing outreach campaigns, cultivating media relationships, crafting pitches, creating story angles, managing placement campaigns, and reporting on SEO-related KPIs.

Responsibilities

• Earn High-Value Links: Develop and execute strategic outreach campaigns designed to secure authoritative editorial mentions and backlinks for a diverse portfolio of clients
• Build Reporter Relationships: Prospect, vet, and cultivate meaningful relationships with journalists, editors, and bloggers across various industries
• Craft Compelling Pitches: Write customized, newsworthy email pitches that cut through the noise and resonate with specific reporters and publications
• Develop Story Angles: Collaborate with internal teams to formulate data-driven story ideas, article topics, and creative content that publications want to feature
• Manage the Full Cycle: From initial research and prospect list building to securing the placement and reporting on KPIs, you will own the process
• Communicate with Impact: Provide timely updates to clients and internal stakeholders, and clearly communicate the value of earned media in the context of overall SEO goals

Skills

• Link Building Expertise: 3-4 years of proven experience in PR or SEO link building, with a portfolio of earned placements
• Outreach Mastery: Experience using outreach platforms and tools to find and connect with the right reporters
• Technical Familiarity: Experience with Ahrefs, SEMrush, or similar tools to evaluate link opportunities is a significant plus
• Superior Communication: Exceptional written and verbal communication skills; you can write a pitch that gets opened and read
• Organizational Prowess: Strong task and project management skills to juggle multiple clients and campaigns simultaneously

Qualifications

Must Haves

• Link Building Expertise: 3-4 years of proven experience in PR or SEO link building, with a portfolio of earned placements
• Outreach Mastery: Experience using outreach platforms and tools to find and connect with the right reporters
• Technical Familiarity: Experience with Ahrefs, SEMrush, or similar tools to evaluate link opportunities is a significant plus
• Superior Communication: Exceptional written and verbal communication skills; you can write a pitch that gets opened and read
• Organizational Prowess: Strong task and project management skills to juggle multiple clients and campaigns simultaneously

Benefits

• Award-Winning Culture: Named a "Best Place to Work" in San Diego (2017, 2020, 2025).
• Fully remote workforce with the option to collaborate in our sunny San Diego office.
• Company-sponsored professional development and clear advancement potential.
• Full health and dental coverage.
• 401(k)-retirement plan with a generous employer match.
• Flexible work schedules.
• Generous paid vacation, including your birthday and extra time off around major holidays.
• Real opportunities for employee advancement in a fast-growing company.