Digital Solutions Manager, Legal Specialist

Summary

Townsquare Ignite provides digital marketing and advertising technology solutions, including programmatic advertising and first-party data capabilities. The Digital Solutions Manager – Legal Specialist will sell and manage performance-driven digital marketing solutions for law firms, develop client relationships, and drive qualified leads, signed cases, and revenue through compliant, optimized campaigns.

Responsibilities

• **Pipeline Management & Sales Growth:** Drive digital sales revenue by acquiring new law firm clients and expanding relationships with existing legal partners across key practice areas
• **Strategic Consultation:** Act as a trusted legal marketing advisor, providing industry insights and customized digital advertising strategies aligned with each firm’s growth objectives, case volume goals, and geographic markets
• **Solution-Based Selling:** Leverage a performance-driven, full-funnel approach combining website solutions, SEO, paid search (Google Ads, LSAs, YouTube), paid social, connected TV, and advanced programmatic strategies through Ignite to drive qualified leads and signed cases—while adhering to legal advertising compliance standards
• **Client-Centric Approach:** Conduct virtual and in-person consultations with law firm decision-makers, offering expertise in legal marketing trends, competitive market dynamics, and ROI-focused digital strategies
• **Campaign Execution & Optimization:** Manage the pre- and post-sale process in partnership with internal teams, ensuring campaigns are launched strategically and continuously optimized to exceed client expectations
• **Performance Analysis:** Utilize reporting and analytics tools to evaluate campaign effectiveness, translating performance data into actionable recommendations that drive incremental case growth and long-term client success
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments

Skills

• 2+ years of experience in programmatic media
• Experience in **digital marketing, advertising sales, or business development**
• Strong knowledge of **programmatic advertising, SEO, LSA, SEM, and digital performance metrics**
• Ability to **build relationships with legal practices** and understand their unique business needs
• An entrepreneurial mindset with a **problem-solving approach** to client challenges
• Proven ability to **manage multiple accounts and drive revenue growth**
• Preferably within the **legal**
• BA/BS degree (preferred)
• APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S

Qualifications

Must Haves

• 2+ years of experience in programmatic media
• Experience in **digital marketing, advertising sales, or business development**
• Strong knowledge of **programmatic advertising, SEO, LSA, SEM, and digital performance metrics**
• Ability to **build relationships with legal practices** and understand their unique business needs
• An entrepreneurial mindset with a **problem-solving approach** to client challenges
• Proven ability to **manage multiple accounts and drive revenue growth**

Nice to Haves

• preferably within the **legal**
• BA/BS degree (preferred)
• APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary + bonus program
• Remote position
• Comprehensive training program
• Positive and supportive culture that encourages everyone to develop themselves and others
• Opportunity to make steps toward your professional goals and take your career to new heights