Sales Development Representative (SDR) ((Remote - US))

Summary

InfoTrust is a global products and solutions company focused on digital analytics, media enablement, and privacy-centric solutions that drive marketing performance and business growth. The Sales Development Representative will identify, research, and engage mid-market brands, qualify inbound and self-sourced prospects, book discovery meetings, collaborate with Account Executives, maintain CRM records, and stay informed on analytics, martech, and privacy trends.

Responsibilities

• Execute Outbound Campaigns: Run targeted, multi-touch outbound prospecting campaigns (via email, phone, and LinkedIn) to identify and engage brands that match our ideal customer profile
• Qualify Leads: Evaluate inbound marketing qualified leads (MQLs) and self-sourced prospects through thoughtful dialogue to understand their current setup, business needs, and timing
• Drive Pipeline: Book and facilitate high-quality discovery meetings with potential customers, providing thorough handoff to the Account Executives ensuring a seamless transition through the sales cycle
• Collaborate Across Sales Team: Partner closely with Account Executives to align on target accounts, share field intelligence, and continuously refine audience messaging
• Maintain CRM Hygiene: Keep accurate, up-to-date activity records in Salesforce and manage organized, high-cadence communication sequences via Apollo/Outreach
• Stay Industry-Savvy: Stay sharp on digital analytics, martech trends, and privacy regulations to hold credible, value-driven conversations with CMO and VP-level buyers

Skills

• You have 2+ years of dedicated SDR experience at a single company, managing the full pipeline motion from initial research to booked meetings
• You possess a strong foundational understanding of enterprise and mid-market B2B sales cycles
• You know how to craft a compelling outbound email and ask smart, qualifying questions
• You follow up persistently and know how to keep a prospect engaged without being intrusive
• You have a proactive mindset and don't wait to be handed leads—you enjoy building pipeline from scratch
• You are genuinely curious about B2B marketing technology, digital analytics, and advertising technology
• You are highly familiar with sales tools like Salesforce, LinkedIn Sales Navigator, Apollo, or Outreach
• You are a self-starter who can operate successfully without a rigid, predefined playbook
• You listen intentionally, ask strong clarifying questions, and effectively translate a prospect's challenges into a reason to meet
• You align deeply with our core values
• Must be authorized to work in the United States for any employer
• Ability to travel up to 10–20% as needed
• For those who prefer remote work, we offer the opportunity to work **100% remotely**, but prefer you reside in one of the following states: Ohio, Florida, Georgia, Illinois, Indiana, Minnesota, Kentucky, Nebraska, Virginia, Vermont, Massachusetts, Maryland, Pennsylvania, Texas, Utah, or Washington
• You have experience working within a high-performing SDR program specifically in adtech, martech, or digital analytics
• You possess basic knowledge of digital analytics tools (such as Google Analytics/GA4, Google Tag Manager, DV360, or CM360)

Qualifications

Must Haves

• You have 2+ years of dedicated SDR experience at a single company, managing the full pipeline motion from initial research to booked meetings
• You possess a strong foundational understanding of enterprise and mid-market B2B sales cycles
• You know how to craft a compelling outbound email and ask smart, qualifying questions
• You follow up persistently and know how to keep a prospect engaged without being intrusive
• You have a proactive mindset and don't wait to be handed leads—you enjoy building pipeline from scratch
• You are genuinely curious about B2B marketing technology, digital analytics, and advertising technology
• You are highly familiar with sales tools like Salesforce, LinkedIn Sales Navigator, Apollo, or Outreach
• You are a self-starter who can operate successfully without a rigid, predefined playbook
• You listen intentionally, ask strong clarifying questions, and effectively translate a prospect's challenges into a reason to meet
• You align deeply with our core values
• Must be authorized to work in the United States for any employer
• Ability to travel up to 10–20% as needed
• For those who prefer remote work, we offer the opportunity to work **100% remotely**, but prefer you reside in one of the following states: Ohio, Florida, Georgia, Illinois, Indiana, Minnesota, Kentucky, Nebraska, Virginia, Vermont, Massachusetts, Maryland, Pennsylvania, Texas, Utah, or Washington

Nice to Haves

• You have experience working within a high-performing SDR program specifically in adtech, martech, or digital analytics
• You possess basic knowledge of digital analytics tools (such as Google Analytics/GA4, Google Tag Manager, DV360, or CM360)

Benefits

• Flexible work options, including the opportunity to work 100% remotely; preferred residence in Ohio, Florida, Georgia, Illinois, Indiana, Minnesota, Kentucky, Nebraska, Virginia, Vermont, Massachusetts, Maryland, Pennsylvania, Texas, Utah, or Washington.
• Health, vision, and dental insurance with employer-sponsored premiums
• Unlimited PTO
• A generous parental leave program
• A 401(k) plan with company match
• Tuition reimbursement
• Through the InfoTrust Foundation, actively give back to the communities where team members live and work.