Summary
Inkitt is building the Operating System for Storytellers, standing at the forefront of technology and entertainment. They are seeking a freelance Creative Strategist to ideate and create short-form video ads for paid social, working from existing episode footage to deliver engaging creative content.
Responsibilities
- Watch episode footage and identify the selling point, hook, and cliffhanger moments
- Build ad concepts: pick clips, write on-screen copy, select music, and map out the edit
- Cut ads in Premiere (or hand off polished briefs with exact timestamps, copy, and song refs)
- Iterate on winning ads — test hooks, songs, copy, and formats to push ROAS and CTR
- Stay on top of romance trends across TikTok, Reels, and broader social + TV
Skills
- Proficient in Adobe Premiere Pro — you can cut, not just brief
- Native or fluent English — copy, hooks, and VO direction need to land
- Genuinely loves the romance category — BookTok, romantasy, enemies-to-lovers, fake dating, forbidden love, etc. This is not a vibe you can fake
- Strong pulse on social media trends (TikTok, Reels, YouTube Shorts) AND TV/streaming (what's popular, what's trending, what audiences crave)
Qualifications
Must Haves
- Proficient in Adobe Premiere Pro — you can cut, not just brief
- Native or fluent English — copy, hooks, and VO direction need to land
- Genuinely loves the romance category — BookTok, romantasy, enemies-to-lovers, fake dating, forbidden love, etc. This is not a vibe you can fake
- Strong pulse on social media trends (TikTok, Reels, YouTube Shorts) AND TV/streaming (what's popular, what's trending, what audiences crave)