Industry Product Marketing Manager

Summary

Intapp is an agentic AI platform serving investment and professional services firms. The Industry Product Marketing Manager will develop industry go-to-market positioning, narratives, thought leadership, and executive-level content across Intapp’s five verticals. The role will also establish scalable content operations, conduct market research, and shape the company’s AI maturity and industry insights programs.

Responsibilities

• Help build and maintain the industry bill of materials across verticals, partnering with Solution PMMs: vertical sales plays, executive pitch decks, use case libraries, vision demos, and competitive positioning that drive pipeline and improve win rates
• Translate platform capabilities and competitive intelligence into vertical-specific value propositions and a cohesive portfolio story, rather than disconnected product narratives
• Develop industry positioning and content for intapp.com, partnering with Solution PMMs, web and brand teams
• Help create the GTM messaging, keynote presentations, and demos for Intapp's customer conference Amplify and key industry events (e.g., ILTACON, IPEM)
• Analyze industry trends impacting our GTM positioning and messaging
• Help create Intapp’s proprietary data and insights program, leveraging aggregated and anonymized operational data across our products to develop differentiated thought leadership, industry benchmarks, and market intelligence
• Design and execute primary and secondary research that underpins Intapp's industry thought leadership, including survey design, competitive and market analysis, and synthesis of third-party research from sources such as Gartner, Forrester, McKinsey, industry publications, etc
• Draft and co-author prescriptive whitepapers, POV essays, research reports, and blogs, working with Industry Marketing Directors and senior subject matter experts
• Develop and evolve Intapp's Firm AI maturity model, benchmarking how firms are adopting best-practice AI use cases across the functional areas that drive business development, risk and compliance, and profitability
• Structure ambiguous problems into clear frameworks, develop and test hypotheses, and synthesize recommendations that shape how firm leaders think about their own firm’s futures
• Manage the production cadence across authors, editorial, reviewers, and distribution, keeping timelines and dependencies visible
• Establish the templates, asset libraries, and standards that let industry content scale and get reused across verticals
• Help establish the operating rhythm for a new function, building the repeatable processes that let it run and scale as the team grows
• Track content and asset performance, and feed what you learn back into the next cycle

Skills

• 4+ years of total professional experience, including a minimum of 1-2 years at a management consulting firm. The balance may come from a corporate strategy, product or industry marketing, or a comparable analytical role in one of Intapp's five verticals
• Strategic thinking and analytical horsepower**.** Demonstrated ability to structure ambiguous problems, build an argument from evidence, pressure-test logic, and synthesize a clear recommendation. This is a primary screen for this role
• Strong storytelling and executive-level messaging skills to ensure content resonates with senior executive audience
• Results-driven and self-directed, comfortable owning a workstream end to end in a fast-moving environment with limited direction
• Highly collaborative, with the ability to work through influence across a matrixed organization
• Interest in AI, enterprise B2B software, and go-to-market strategy
• Willingness to travel up to 15% for industry events and team moments
• Bachelor's degree required; MBA preferred
• Intellectual curiosity about the investment and professional services industries and how AI is reshaping them. Direct experience in one of our verticals is a plus but not required
• Bachelor's degree required; MBA preferred

Qualifications

Must Haves

• 4+ years of total professional experience, including a minimum of 1-2 years at a management consulting firm. The balance may come from a corporate strategy, product or industry marketing, or a comparable analytical role in one of Intapp's five verticals
• Strategic thinking and analytical horsepower**.** Demonstrated ability to structure ambiguous problems, build an argument from evidence, pressure-test logic, and synthesize a clear recommendation. This is a primary screen for this role
• Strong storytelling and executive-level messaging skills to ensure content resonates with senior executive audience
• Results-driven and self-directed, comfortable owning a workstream end to end in a fast-moving environment with limited direction
• Highly collaborative, with the ability to work through influence across a matrixed organization
• Interest in AI, enterprise B2B software, and go-to-market strategy
• Willingness to travel up to 15% for industry events and team moments
• Bachelor's degree required; MBA preferred

Nice to Haves

• Intellectual curiosity about the investment and professional services industries and how AI is reshaping them. Direct experience in one of our verticals is a plus but not required
• Bachelor's degree required; MBA preferred

Benefits

• Hybrid work arrangement: remote in the US or hybrid from the New York or San Francisco Bay Area offices
• Professional development opportunities supported by a community of experienced professionals
• Reimbursement for training and continuing education
• Complimentary lunches and fully stocked kitchens
• Comprehensive wellness programs
• Flexible time off programs
• Family-formation benefits and support during the family-building journey
• Paid volunteer time off
• Donation matching program for supported causes